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Charleston Shoe Company

Maybe

Search demand grew +106.3% this quarter. But shoppers spend an estimated $14K a year here, so Charleston Shoe Company is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$14K/yr43K searches / yr
90-day growth
+106.3%search demand this quarter
Competition
22%top-5 click share · 31 brands · 58 sellers

Flapen Score

Charleston Shoe Company against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Charleston Shoe Company is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charleston Shoe Company market on Amazon at a glance

Shoppers on Amazon United States searched for Charleston Shoe Company 43K times last year and spent an estimated $14K. The top 5 brands take 60% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +106.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+106.3%
Conversion, latest week
0.4%
Market size, estimated
$14Ka year
Peak month
June6.1× the quietest month
Top search term
charleston shoe company32K searches a year

02 · Price

A sale here is worth $78.02.

Listings sell for $78.02 on average, from $9.82 to $151.76. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $78.02 that is $0 to $8K a year per listing.

Average price
$78.02inside the $15 to $100 sweet spot
Price range
$9.82–$151.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,497 within Fashion Sneakers. It carries 2,564 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
5.8%
Average rank
#1,497in Fashion Sneakers
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,564per listing
Listings tracked
82

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Charleston Shoe Company products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

58

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

22%

Top 20: 59%

Open market

34%

  • Brand 136%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Charleston Shoe Company search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.1×

Search terms

Top Charleston Shoe Company search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charleston shoe company32K/yr
  • charleston shoes6K/yr
  • charleston shoes women sandals5K/yr
  • charleston shoe company womens shoes251/yr

Reviews and returns

What reviews say buyers love and hate about Charleston Shoe Company

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Runs Large”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Charleston Shoe Company questions

Answered from the same tracked data.