Chapstick Holder

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $370K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

2.3%

Market size, estimated

$370Ka year

Peak month

December3.1× the quietest month

Top search term

chapstick holder876K searches a year

Listings sell for $7.45 on average, from $4.79 to $13.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $7.45 that is $7K to $9K a year per listing.

Average price

$7.45under the $15 to $100 sweet spot

Price range

$4.79–$13.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$7K–$9K

Returns

1.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,951 within Keyrings, Keychains & Charms. It carries 1,618 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,951in Keyrings, Keychains & Charms

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,618per listing

Listings tracked

43

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months