Is chapstick holder profitable to sell on Amazon United States?

The niche generates $370K/yr across 43 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (44/100).

How competitive is the chapstick holder niche?

18 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in chapstick holder?

Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.3%.

When does demand for chapstick holder peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the chapstick holder niche?

Listings span $4.79–$13.32; the average listing price is $7.45 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.

chapstick holder

Skip it

Prices mostly outside the sweet spot ($4.79–$13.32) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Market size

Good$370K

$370K/yr · 2.2M searches

Review moat

Okay1,618.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.45

avg listing price — sweet spot $15–$100

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

Price range

Bad$4.79–$13.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, chapstick holder is a $370K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

chapstick holder market data

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: $373K–$447K; units × avg price
Conversion rate: 2.3%
Avg BSR: #1,951
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

18%

COOKOOKY19%
Thread Wallets18%
WK IEASON16%
WXCYDG14%
Pengxiaomei9%
Haevola6%
Open — no brand owns it (12 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top chapstick holder search terms

chapstick holder876K/yr -28.0%1.5% conv.
chapstick holder key chain378K/yr -29.6%1.9% conv.
lip balm holder192K/yr -21.6%0.8% conv.
chapstick keychain103K/yr -12.9%1.1% conv.
chapstick keychain holder103K/yr -20.8%1.9% conv.
lipstick holder keychain67K/yr -8.5%0.4% conv.
lip balm holder keychain74K/yr -21.3%1.0% conv.
chapstick holder keychain57K/yr +2.4%1.2% conv.
keychain chapstick holder58K/yr -19.2%1.8% conv.
chapstick holder for badge reel33K/yr -1.7%2.6% conv.

All search terms

Top chapstick holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)

COOKOOKY$6.074.8★1,119 rev

Pengxiaomei 3 Pcs Chapsticks Holder Keychain for Lipstick Easter Gifts for Women Easter Basket Stuffers(Pink Blue Black)

Pengxiaomei$5.514.6★2,151 rev

WXCYDG Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with ClipWhite Flower

WXCYDG$7.044.8★354 rev

WK IEASON - Lip Balm Holder Keychain Clip On Lipstick/Chapstick Sleeve Tight-Knit and Elastic (Pink/Light beige/Grey)

WK IEASON$6.704.7★2,122 rev

WXCYDG Black Cat Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with Clip

WXCYDG$9.124.8★354 rev

Newest

by launch date

Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)

Haevola$8.1578 rev

9mo ago

HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip

HEYSKAY$7.17109 rev

11mo ago

WXCYDG Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with ClipWhite Flower

WXCYDG$7.04354 rev

1y ago

WXCYDG Black Cat Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with Clip

WXCYDG$9.12354 rev

1y ago

WXCYDG Checkered Chapstick Holder Keychain Chapsticks Lip Balm Holder Key Chain Lip Balm Keychain Holder with Clip

WXCYDG$9.30354 rev

1y ago

What buyers say about chapstick holder

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“it's easy to do”

Quality-Overall15%

“Good quality”

Size-Overall12%

“it fits nicely”

Color8%

“Love the variety of colors”

Durability7%

“it has held up great”

Gifting Purpose7%

“Great for gifts”

Advertised Vs Actual Product5%

“Just what I was looking for”

Chain/Key Quality4%

“Well-constructed, pretty addition to your key chain”

Value For Money4%

“great value”

Stretchability/Expandability/Elasticity2%

“elastic band”

What buyers complain about

Size-Overall28%

“Too small”

Strength11%

“The only fault is the clip isnt sturdy”

Durability9%

“Broke”

Ease Of Use6%

“Its a little difficult to get in”

Quality-Overall5%

“Cheap, breakable parts”

Stretchability/Expandability/Elasticity5%

“I lost my lip balm elastic”

Smell4%

“it has a a strong chemical smell which leads to the aquaphor tasting like chemicals”

Value For Money4%

“Disappointed given the cost”

Design-Overall3%

“I didn't get all 3 of the designs”

Advertised Vs Actual Product3%

“Not what I thought it was”

Top return reasons

Size-Overall57%

Material Quality5%

Color5%

Quality-Overall4%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Value For Money3%

Functionality-Overall3%

Ease Of Use3%

Stretchability/Expandability/Elasticity2%

Common questions

Is chapstick holder profitable to sell on Amazon United States?: The niche generates $370K/yr across 43 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (44/100).
How competitive is the chapstick holder niche?: 18 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in chapstick holder?: Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.3%.
When does demand for chapstick holder peak?: Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the chapstick holder niche?: Listings span $4.79–$13.32; the average listing price is $7.45 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.

chapstick holder

chapstick holder market data

Competition & brand share

Demand & seasonality

Top chapstick holder search terms

Top chapstick holder products on Amazon

Top sellers

Newest

Trending

What buyers say about chapstick holder

What buyers love

What buyers complain about

Top return reasons

Common questions

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