champions
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$10.76–$54.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$103K$103K/yr · 958K searches
Review moat
Bad25,305.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, champions is a $103K/yr Amazon United States market (958K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
champions market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $129K–$172K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 4.3%
- Avg brand age
- 41 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
109
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
27%
Top 20: 57%
Open market
36%
- Amazon Essentials29%
- MAGCOMSEN10%
- Hanes10%
- PINSPARK5%
- HovSiyla5%
- TACVASEN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top champions search terms
- mens lightweight hoodie106K/yr
- lightweight hoodie men113K/yr
- mens athletic hoodies117K/yr
- thin hoodies for men51K/yr
- gym hoodies for men80K/yr
- work hoodies for men112K/yr
- 5xl hoodies for men big and tall54K/yr
- mens work hoodie40K/yr
- 6xl hoodies for men big and tall40K/yr
- mens fashion hoodies20K/yr
Top champions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather X-Large
Amazon Essentials$14.584.5★3,071 rev
MAGCOMSEN Mens Long Sleeve Hoodie for Men Sun Shirts UV Protection with Hooded Quick Dry Fishing Athletic Workout Shirts Black
MAGCOMSEN$12.534.6★3,199 rev
Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather Medium
Amazon Essentials$14.574.5★3,071 rev
TACVASEN Long Sleeve Shirts for Men Lightweight Hoodie Men Dry Fit Active Hooded Shirts Sun Protection Hoodies SPF Tee Black L
TACVASEN$11.714.6★1,327 rev
Amazon Essentials Mens Lightweight French Terry Full-Zip Hoodie Indigo Medium
Amazon Essentials$20.024.4★8,355 rev
Newest
by launch date
PINSPARK Lightweight Pullover Hoodies for Men Long Sleeve Hoodie for Golf Gym Workout Athletic Sweatshirt Navy
PINSPARK$14.83797 rev
YOYI ABPOPA 5-Pack Mens Hoodies Long-Sleeve Shirts - UPF 50+ Sun Protection Shirts Lightweight Fishing Athletic Hoodies Black/Navy/Grey/Blue/Green M
YOYI ABPOPA$38.6256 rev
QOSOQ Mens Cotton Linen Button Down Hoodies Long Sleeve Casual Hoodies Hawaiian Beach Top Lightweight Fashion Shirts White
QOSOQ$22.33177 rev
HovSiyla 5 Pack Mens Fishing Shirts Long Sleeve UPF Sun Protection Hoodie Lightweight Hiking Running Swimming Athletic Shirt Black Grey White Navy Red Medium
HovSiyla$30.87258 rev
HovSiyla 5 Pack Mens Fishing Shirts Long Sleeve UPF Sun Protection Hoodie Lightweight Hiking Running Swimming Athletic Shirt Black Grey White Navy Red X-Large
HovSiyla$30.63258 rev
Trending
90-day click momentum
Dickies Water Repellent Sleeve Logo Hoodie
Dickies$20.344.4★
Amazon Essentials Mens Lightweight French Terry Full-Zip Hoodie Indigo Medium
Amazon Essentials$20.024.4★
YOYI ABPOPA 5-Pack Mens Hoodies Long-Sleeve Shirts - UPF 50+ Sun Protection Shirts Lightweight Fishing Athletic Hoodies Black/Navy/Grey/Blue/Green M
YOYI ABPOPA$38.624.5★
QOSOQ Mens Cotton Linen Button Down Hoodies Long Sleeve Casual Hoodies Hawaiian Beach Top Lightweight Fashion Shirts White
QOSOQ$22.333.8★
Fishing Shirts for Men UPF 50+ Performance Hoodie Shirts Long Sleeve Sun Protection Moisture Wicking Dry Fit Shirts Active T-Shirt Black
MAGCOMSEN$12.304.6★
What buyers say about champions
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Really comfortable”
“Excellent product”
“Good Value”
“lightweight and looks nice”
“Good material”
“Definitely keep you warm”
“As advertised”
“soft material”
“Color is good”
What buyers complain about
“Size down”
“Lower quality than I would have guessed even at this price”
“Small pockets”
“Not as thick as I wanted”
“Feels like cheap material”
“Super thin”
“Came stretched out”
“Didnt last”
“Being it said for men i dont think there's any reason the arms are super long”
“Zipper broke after a few uses”
Top return reasons
Common questions
- Is champions profitable to sell on Amazon United States?
- The niche generates $103K/yr across 78 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -48.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the champions niche?
- 30 brands and 109 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in champions?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 4.0%.
- When does demand for champions peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the champions niche?
- Listings span $10.76–$54.18; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 25,305 reviews — the moat a new listing must climb.