Champions

Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

958K

Growth, 90 days vs prior 90

-48.3%

Conversion, latest week

0.5%

Market size, estimated

$103Ka year

Peak month

November6.8× the quietest month

Top search term

mens lightweight hoodie106K searches a year

Listings sell for $21.46 on average, from $10.76 to $54.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $21.46 that is $0 to $2K a year per listing.

Average price

$21.46inside the $15 to $100 sweet spot

Price range

$10.76–$54.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #199 within Active Hoodies. It carries 25,305 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#199in Active Hoodies

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

25,305per listing

Listings tracked

78

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months