chambray shirt men
Skip itHigh returns (10.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.64avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$9.05–$44.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,165.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 589K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, chambray shirt men is a $85K/yr Amazon United States market (589K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
chambray shirt men market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $80K–$107K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #937
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.1%
- Avg brand age
- 42 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
32
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
28%
Top 20: 62%
Open market
5%
- Levi's30%
- Amazon Essentials26%
- Dubinik13%
- Wrangler13%
- Wrangler Authentics11%
- COOFANDY3%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +14.8% search growth over the last 90 days.Peak months: Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top chambray shirt men search terms
- chambray shirt men87K/yr
- levis shirts for men92K/yr
- levis t shirts for men49K/yr
- mens chambray shirt36K/yr
- wrangler denim shirts for men58K/yr
- levis shirt38K/yr
- levi shirts for men31K/yr
- camisa levis para hombre31K/yr
- camisas levis para hombres29K/yr
- wrangler denim shirt25K/yr
Top chambray shirt men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Regular-Fit Long-Sleeve Lightweight Cotton Chambray Shirt with Pockets Rinsed XX-Large
Amazon Essentials$18.234.4★2,548 rev
Levis Mens 6-Pack Basic Crew Neck T-Shirt Black/White/Grey Large
Levi's$39.274.1★64 rev
Wrangler Mens Rugged Wear Basic One Pocket Denim Shirt
Wrangler$30.014.6★8,574 rev
Dubinik Chambray Shirt Men Cotton Mens Long Sleeve Button Down Shirts
Dubinik$29.784.3★355 rev
Dubinik Denim Shirt Men Short Sleeve Button Down Mens Shirts 2 Pocket Western Soft Work Casual Cowboy with Comfortable
Dubinik$30.584.5★1,636 rev
Newest
by launch date
Wrangler Authentics Mens Long Sleeve Classic Woven Button Down Shirt Light Chambray Large US
Wrangler Authentics$27.0811,444 rev
Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Light Chambray X-Large
Wrangler Authentics$24.5817,730 rev
Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Dark Chambray X-Large
Wrangler Authentics$24.7417,730 rev
AOTIK Mens Chambray Shirts Casual Button Down Shirt Short Sleeve Beach Summer Wedding Shirt Large Black
AOTIK$17.4549 rev
Levis Mens 6-Pack Basic Crew Neck T-Shirt Black/White/Grey Large
Levi's$39.2764 rev
Trending
90-day click momentumLevis Mens 6-Pack Basic Crew Neck T-Shirt Black/White/Grey Large
Levi's$39.274.1★
AOTIK Mens Chambray Shirts Casual Button Down Shirt Short Sleeve Beach Summer Wedding Shirt Large Black
AOTIK$17.454.1★
Levis Mens 6-Pack Basic Crew Neck T-Shirt Black/White/Grey X-Large
Levi's$42.414.1★
Levis Mens 4-Pack Basic Crew Neck T-Shirt Black Medium
Levi's$26.184.2★
Amazon Essentials Mens Regular-Fit Long-Sleeve Lightweight Cotton Chambray Shirt with Pockets Rinsed Large
Amazon Essentials$16.584.4★
What buyers say about chambray shirt men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits to size”
“Build quality seems solid”
“Yep feels comfortable and cool”
“breathable material”
“Great value”
“Material is soft”
“great color”
“lightweight”
“Accurate description of product”
“durable”
What buyers complain about
“found it slightly tight”
“Not Wrangler quality”
“Thin”
“Very thin material”
“A little pricey”
“Wrinkles really bad”
“basic, not exquisitely supple or flattering, just a t shirt”
“sleeves are too long”
“Not very soft”
“not just all one color”
Top return reasons
Common questions
- Is chambray shirt men profitable to sell on Amazon United States?
- The niche generates $85K/yr across 58 tracked products. 14 of 26 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the chambray shirt men niche?
- 10 brands and 32 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in chambray shirt men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 10.4% — above our launch gate.
- When does demand for chambray shirt men peak?
- Demand peaks in Jul–Aug–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the chambray shirt men niche?
- Listings span $9.05–$44.82; the average listing price is $26.64 (sweet spot $15–$100). The average incumbent carries 3,166 reviews — the moat a new listing must climb.