Skip to content

Chainmail

Fail

Buyers convert on only 0.6% of searches, so Chainmail is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$253K/yr668K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
52%top-5 click share · 19 brands · 39 sellers

Flapen Score

Chainmail against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Chainmail is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chainmail market on Amazon at a glance

Shoppers on Amazon United States searched for Chainmail 668K times last year and spent an estimated $253K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
0.6%
Market size, estimated
$253Ka year
Peak month
October3.4× the quietest month
Top search term
chainmail250K searches a year

02 · Price

A sale here is worth $62.05.

Listings sell for $62.05 on average, from $7.22 to $259.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $62.05 that is $6K to $16K a year per listing.

Average price
$62.05inside the $15 to $100 sweet spot
Price range
$7.22–$259.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,518 within Props. It carries 446 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
89%
Out of stock, average day
9.0%
Average rank
#1,518in Props
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
446per listing
Listings tracked
36

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chainmail products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

39

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

52%

Top 20: 85%

Open market

19%

  • Brand 133%
  • Brand 218%
  • Brand 313%
  • Brand 49%
  • Brand 54%
  • Brand 63%

Demand

Chainmail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Chainmail search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chainmail250K/yr
  • chainmail top73K/yr
  • chain mail74K/yr
  • chainmail shirt79K/yr
  • chain mail top women23K/yr
  • chainmail armor27K/yr
  • chain mail armor men26K/yr
  • chainmail women12K/yr
  • chainmail accessories9K/yr
  • chain mail top13K/yr

Reviews and returns

What reviews say buyers love and hate about Chainmail

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Not for girls with large chests”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chainmail questions

Answered from the same tracked data.