Chain

Shoppers searched for this 10.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

10.8M

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

0.8%

Market size, estimated

$1.5Ma year

Peak month

December2.0× the quietest month

Top search term

chain2.1M searches a year

Listings sell for $17.34 on average, from $4.54 to $34.87. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $17.34 that is $35K to $43K a year per listing.

Average price

$17.34inside the $15 to $100 sweet spot

Price range

$4.54–$34.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$35K–$43K

Returns

4.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Jewelry. It carries 2,672 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#60in Jewelry

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,672per listing

Listings tracked

32

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months