Is centenario profitable to sell on Amazon United States?

The niche generates $341K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (42/100).

How competitive is the centenario niche?

13 brands and 16 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in centenario?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Fastener Quality. The return rate is 6.7% — above our launch gate.

When does demand for centenario peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the centenario niche?

Listings span $4.98–$7324.11; the average listing price is $882.76 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.

centenario

Skip it

Pricing outside the sweet spot ($882.76 avg) — this niche doesn't clear our bar today.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Review moat

Great176.21

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$341K

$341K/yr · 63K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$4.98–$7324.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$882.76

avg listing price — sweet spot $15–$100

Signals Low Review Barrier Quality Gap High Returns High Price Out of Stock

According to Flapen's Amazon United States niche tracking, centenario is a $341K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

centenario market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $88K–$221K; units × avg price
Conversion rate: 0.6%
Avg BSR: #50,394
Page quality: 0%
Prime: 25%
Sponsored: 29%
Out of stock: 24.1%
Avg brand age: 57 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

21%

Shop-iGold42%
MINT STATE GOLD9%
Rosarios Y Mas Brand9%
L2JK7%
Claddagh Gold6%
Generic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top centenario search terms

centenario de oro34K/yr -25.9%0.2% conv.
centenario22K/yr +9.1%0.3% conv.
centenario de oro 24k mexicano2K/yr +33.7%0.0% conv.
centenario de oro de 50 pesos5K/yr -62.0%0.2% conv.
centenario de oro 14k mexicano431/yr +150.0%0.0% conv.

All search terms

Top centenario products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shop-iGold Mexican 50 Pesos Coin Pendant Necklace 14k Gold Finish 925 Silver Centenario Moneda Necklace with 2.5mm Rope Chain Men & Women Jewelry (18)

Shop-iGold$29.820.0★0 rev

Rosarios Y Mas Brand 24K Gold Plated 50 Pesos and Mexican Eagle Centenario with 26 Necklace

Rosarios Y Mas Brand$69.803.5★8 rev

L2JK Hip Hop 14k Gold Plated Iced Centenario 50 Pesos Pendant 20 Rope Chain Bling Necklace (Iced Out Centenerio)

L2JK$18.683.9★30 rev

1947 Mexican Gold 50 Pesos Coin AGW 1.2057 oz Brilliant Uncirculated (BU) - Moneda de 37.5 Gr de Oro Puro 50 MXN NGC BU

MINT STATE GOLD$7324.115.0★6 rev

Jewels By Lux 14kt Yellow Gold 1 7/8 Cttw Diamond Centenario Spinning Pendant

Jewels By Lux$4785.640.0★0 rev

Newest

by launch date

Jewelry Stores Network Mexico 50 Peso Gold Coin Bezel Pendant in 14k Yellow Gold Screw Top Petite Knotted Rope Frame for Mexican Centenario Necklace

Jewelry Stores Network$781.130 rev

1mo ago

1821-1947 Centenario Mexican 50 Pesos Style Replica Coin Historical Design Replica Coin for Display Study and Cultural Reference

Vyrnum$4.981 rev

3mo ago

Jewels By Lux 14kt Yellow Gold 1 7/8 Cttw Diamond Centenario Spinning Pendant

Jewels By Lux$4785.640 rev

1y ago

14k Yellow Gold CZ Frame with Coin (50 Pesos)

The World Jewelry Center$1100.180 rev

2y ago

Mexican Coin Centenario Mexicano Moneda 50 Pesos Pendant Necklace 18K Pendant Necklace Men Coin Jewelry (Gold)

Generic$10.0544 rev

3y ago

What buyers say about centenario

What buyers praise and complain about, mined from review topics.

What buyers love

Durability44%

“Didnt break still amazing”

Color18%

“good color”

Chain/Key Quality11%

“My boyfriend loves this chain hes had it for a year now and doesnt tarnish”

Quality-Overall7%

“The look was good”

What buyers complain about

Size-Overall20%

“I think this chain is a little bit smaller length than listed compared to other chain lengths I have”

Ease Of Use20%

“too easy that it can be pushed in and slip off”

Fastener Quality20%

“The clasp is not good”

Top return reasons

Size-Overall28%

Chain/Key Quality17%

Color14%

Neck Fit7%

Advertised Vs Actual Product7%

Width6%

Metal Authenticity4%

Fastener Quality2%

Thickness2%

Shape/Style2%

Common questions

Is centenario profitable to sell on Amazon United States?: The niche generates $341K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (42/100).
How competitive is the centenario niche?: 13 brands and 16 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in centenario?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Fastener Quality. The return rate is 6.7% — above our launch gate.
When does demand for centenario peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the centenario niche?: Listings span $4.98–$7324.11; the average listing price is $882.76 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.