catboy costume
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.35avg listing price — sweet spot $15–$100
Price range
Great$10.68–$45.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Okay1,930.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 106K searches
According to Flapen's Amazon United States niche tracking, catboy costume is a $32K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
catboy costume market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $47K–$58K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #6,960
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 67%
- Out of stock
- 13.7%
- Avg brand age
- 38 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
64
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
10%
- Disguise35%
- INTIMO24%
- PJ Masks15%
- HSCTEK7%
- Spirit Halloween5%
- BIAOKS4%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 18.0×
Top catboy costume search terms
- catboy costume28K/yr
- cat boy costume20K/yr
- cat costume for boys9K/yr
- boys cat costume8K/yr
- catboy costume 5t6K/yr
- cat costume for toddler9K/yr
- boy cat costume4K/yr
- cat boy pj mask costume9K/yr
- catboy costume 4t8K/yr
- 3t cat costume6K/yr
Top catboy costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Catboy Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size Medium (3T-4T)
Disguise$27.994.5★1,258 rev
HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T
HSCTEK$28.874.6★270 rev
PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Catboy 2T)
INTIMO$19.044.6★47 rev
Disguise Catboy Costume for Kids Official PJ Masks Costume Jumpsuit Large (4-6)
Disguise$24.604.6★13,486 rev
PJ Masks Toddler Girls Boys Catboy Character Costume Sleep Pajama Set (6)
INTIMO$27.154.7★79 rev
Newest
by launch date
Cat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker
BIAOKS$23.67143 rev
HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T
HSCTEK$28.87270 rev
Spirit Halloween Toddler Catboy Jumpsuit Costume - Pj Masks Unisex Child Size 2T Multicolor
Spirit Halloween$34.291,439 rev
PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Catboy 2T)
INTIMO$19.0447 rev
PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Catboy 3T)
INTIMO$21.2847 rev
Trending
90-day click momentumCat Wolf Fox Ears and Tail Costume Set with Bell Lace Choker
BIAOKS$23.674.6★
HSCTEK Black Cat Onesie Costume Kids Toddler Funny Pet Pajamas Pjs Clothes 345T
HSCTEK$28.874.6★
PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 4 Multicoloured
PJ Masks$23.704.4★
PJ Masks Toddler Girls Boys Catboy Character Costume Sleep Pajama Set (6)
INTIMO$27.154.7★
PJ Masks Toddler Girls Boys Catboy Character Costume Sleep Pajama Set (4T) Blue
INTIMO$26.924.7★
What buyers say about catboy costume
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of both accessories is excellent”
“Fit perfect”
“Surprisingly great material quality”
“So cute, matches the shows colors and has lasted many playtimes, Halloween costumes and birthday parties”
“It is comfy”
“good value”
“It was super soft as well”
“These have given us endless fun”
“This was a gift idea for my 3-year-old great-grandson”
“It kept my daughter warm as Halloween is usually cold”
What buyers complain about
“Ran a little small, I thought”
“No accessories”
“Zipper Broke and Size is Too Small”
“It broke immediately”
“The material is thicker”
“Absolutely loved this set though the collar was too small for my husband's neck”
Top return reasons
Common questions
- Is catboy costume profitable to sell on Amazon United States?
- The niche generates $32K/yr across 43 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the catboy costume niche?
- 14 brands and 64 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in catboy costume?
- Top complaints mined from reviews: Size-Overall, Add-Ons/Attachments, Zipper Quality. The return rate is 5.1% — above our launch gate.
- When does demand for catboy costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 18.0× the quietest.
- What does it cost to enter the catboy costume niche?
- Listings span $10.68–$45.75; the average listing price is $23.35 (sweet spot $15–$100). The average incumbent carries 1,931 reviews — the moat a new listing must climb.