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Cat Wallet

Fail

Shoppers spend an estimated $36K a year here, so Cat Wallet is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$36K/yr243K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
52%top-5 click share · 20 brands · 33 sellers

Flapen Score

Cat Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cat Wallet is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Wallet 243K times last year and spent an estimated $36K. The top 5 brands take 59% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
1.0%
Market size, estimated
$36Ka year
Top search term
cat wallet124K searches a year

02 · Price

A sale here is worth $15.37.

Listings sell for $15.37 on average, from $5.57 to $38.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.37 that is $0 to $2K a year per listing.

Average price
$15.37inside the $15 to $100 sweet spot
Price range
$5.57–$38.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #840 within Wallets, Card Cases & Money Organizers. It carries 1,116 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#840in Wallets, Card Cases & Money Organizers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,116per listing
Listings tracked
29

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cat Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

33

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

36%

  • Brand 123%
  • Brand 213%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Cat Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.3× · 7 of 12 months tracked

Search terms

Top Cat Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat wallet124K/yr
  • cat wallets for women31K/yr
  • black cat wallet20K/yr
  • maneki wallet29K/yr
  • wallet cat8K/yr
  • cat wallets9K/yr
  • cute cat wallet6K/yr
  • cat card holder5K/yr
  • maneki wallet cat7K/yr
  • lucky cat wallet4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Wallet

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cat Wallet questions

Answered from the same tracked data.