Is cat pins profitable to sell on Amazon United States?

The niche generates $41K/yr across 94 tracked products. 2 of 39 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the cat pins niche?

67 brands and 75 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in cat pins?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.

When does demand for cat pins peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the cat pins niche?

Listings span $1.34–$20.95; the average listing price is $9.37 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.

cat pins

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($41K/yr) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great20%

top-5 click share — an open shelf

Review moat

Great107.68

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Price range

Okay$1.34–$20.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.37

avg listing price — sweet spot $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$41K

$41K/yr · 202K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, cat pins is a $41K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cat pins market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $47K–$56K; units × avg price
Conversion rate: 2.2%
Avg BSR: #24,775
Page quality: 0%
Prime: 98%
Sponsored: 78%
Out of stock: 7.4%
Avg brand age: 26 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

67 falling

Sellers

Top-5 brand share

29%

Top 20: 66%

Top-5 click share

20%

Top 20: 53%

Open market

67%

Anjulery8%
THE ARTISAN'S WHISPER6%
CraftyDream5%
Aavedge5%
Generic5%
Dimeho4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top cat pins search terms

cat pins69K/yr +2.9%1.8% conv.
cat pin49K/yr +7.0%1.8% conv.
cat brooch27K/yr -5.2%0.9% conv.
black cat pin14K/yr +12.2%1.9% conv.
cat enamel pin13K/yr +10.2%1.5% conv.
cat enamel pins7K/yr +23.4%1.2% conv.
black cat pins6K/yr +17.4%2.6% conv.
cute cat pins4K/yr +18.2%1.4% conv.
cat pins for backpacks7K/yr +1.4%2.3% conv.
cat brooch pin6K/yr -36.4%1.3% conv.

All search terms

Top cat pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

40 Pcs Cat Enamel Pins for Backpacks Christmas Party Gifts for Cat Lovers Funny Cats Lapel Pins Lovely Cute Brooch Gifts for People Who Love Cats Clothes Bags Accessories

CraftyDream$18.544.5★65 rev

7 Pcs Cat Enamel Pin Cute Cartoon Animal Brooch Funny Alloy Lapel Pins Cat Clip Decoration Badges for Clothes Backpacks Jackets Bags Hat Valentines Day Gift Halloween Party

Dimeho$6.144.7★124 rev

16 pcs Funny Cat Meme Pins Unique Design & Premium Finish Soft Enamel Lapel Pins Set for Cat Lovers & Collectors

Generic$18.315.0★6 rev

PLwelth Cat Enamel Pin Cute Cat Brooches Lapel Pins for Women Men Animal Decorative Badge Jacket Hats Backpacks Bags Funny Medicine Bottle Jewelry Pin Antidepressants Metal Badge Brooch for Nurse Gift

PLwelth$7.594.7★46 rev

Geosar 20 Pieces Cat Pins for Backpacks Brooch Cute Cats Novelty Cartoon Animal Brooch Lovely Mini Lapel Pins for Backpacks Set Badges Clothing Bags Jackets

Geosar$12.904.7★151 rev

Newest

by launch date

PURKARLAR Black Cat Enamel Pins Cute Brooches Lanyard Lapel Hat Pin Badge

Purkarlar$5.9933 rev

2mo ago

Landical 30/60 Pcs Cute Enamel Pins Bulk Plant Flower Animal Halloween Gothic Fall Pumpkin Cartoon Lapel Pin Brooches Jewelry Gift for Backpack Clothes Hats Accessories(30 Pcs Black Cat)

Landical$20.70145 rev

4mo ago

Cute Cat Enamel Pins Funny Cute Anti Depressantsfor Women Men Animal Decorative Badge Pins for Backpacks Jackets Bags Hats Nurse Gift

Hpgoxkd$5.957 rev

5mo ago

AAVEDGE Cat Pins Funny Enamel Pins for Backpacks Lapel Hat Pin.

Aavedge$6.30447 rev

6mo ago

Cat Brooch Pin Enamel Cute Enamel Pins Bulk Funny Push Pin Decorative Brooch Badge Decorative Pins For Bags Party Favors Gift (18 PCS)

Yulinmon$17.072 rev

6mo ago

What buyers say about cat pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“are well made”

Value For Money11%

“Good buy”

Color10%

“Very cute colors”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall8%

“perfect size”

Gifting Purpose6%

“Great Gift”

Soft Feel5%

“the enamel is smooth”

Design-Overall5%

“Theyre very stylish”

Strength4%

“these pins are super, super super stable and STAY”

Durability3%

“Looks cute and durable”

What buyers complain about

Size-Overall17%

“not by much so decent size”

Quality-Overall15%

“they weren't well-made”

Durability11%

“Not as durable as enamel pins”

Chain/Key Quality5%

“The string the chain was attached to broke off easily”

Value For Money4%

“Barely worth a buck”

Locking Mechanism3%

“Does not secure”

Defective Material/Parts3%

“defective backs”

Color3%

“The pin is a hard black. I think the whole thing is enamel”

Advertised Vs Actual Product2%

“The picture doesn't even do it justice”

Weight Heavy2%

“it was a bit too heavy”

Top return reasons

Size-Overall34%

Advertised Vs Actual Product17%

Defective Material/Parts8%

Design-Overall8%

Quality-Overall5%

Functionality-Overall5%

Color4%

Chain/Key Quality3%

Material Quality3%

Value For Money3%

Common questions

Is cat pins profitable to sell on Amazon United States?: The niche generates $41K/yr across 94 tracked products. 2 of 39 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the cat pins niche?: 67 brands and 75 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in cat pins?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.
When does demand for cat pins peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the cat pins niche?: Listings span $1.34–$20.95; the average listing price is $9.37 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.