Cat Pajamas

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

367K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

0.6%

Market size, estimated

$50Ka year

Peak month

December5.1× the quietest month

Top search term

cat pajamas for women162K searches a year

Listings sell for $21.28 on average, from $8.97 to $40.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.28 that is $0 to $2K a year per listing.

Average price

$21.28inside the $15 to $100 sweet spot

Price range

$8.97–$40.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #4,014 within Sleep & Lounge. It carries 2,818 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

99%

Out of stock, average day

15.8%

Average rank

#4,014in Sleep & Lounge

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,818per listing

Listings tracked

123

48 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

48

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months