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Cat in the Hat Shirt

Fail

Demand is soft, at -92.0% this quarter, so Cat in the Hat Shirt is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$20K/yr106K searches / yr
90-day growth
-92.0%search demand this quarter
Competition
42%top-5 click share · 7 brands · 11 sellers

Flapen Score

Cat in the Hat Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cat in the Hat Shirt is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat in the Hat Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Cat in the Hat Shirt 106K times last year and spent an estimated $20K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -92.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-92.0%
Conversion, latest week
1.1%
Market size, estimated
$20Ka year
Peak month
March127.7× the quietest month
Top search term
cat in the hat shirt66K searches a year

02 · Price

A sale here is worth $17.69.

Listings sell for $17.69 on average, from $13.07 to $20.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.69 that is $0 to $2K a year per listing.

Average price
$17.69inside the $15 to $100 sweet spot
Price range
$13.07–$20.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #55,030 within T-Shirts. It carries 273 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
82%
Out of stock, average day
5.5%
Average rank
#55,030in T-Shirts
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
273per listing
Listings tracked
34

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Cat in the Hat Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

1%

  • Brand 160%
  • Brand 217%
  • Brand 316%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cat in the Hat Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 127.7×

Search terms

Top Cat in the Hat Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat in the hat shirt66K/yr
  • cat in the hat shirt kids24K/yr
  • cat and the hat shirt7K/yr
  • cat in the hat shirt toddler7K/yr
  • cat in the hat shirt boys2K/yr

Reviews and returns

What reviews say buyers love and hate about Cat in the Hat Shirt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Size-Overall”
5.7%of orders come back
“Runs a little small”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat in the Hat Shirt questions

Answered from the same tracked data.