Cat in the Hat Hat

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -96.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months

563K

Growth, 90 days vs prior 90

-96.2%

Conversion, latest week

3.5%

Market size, estimated

$287Ka year

Peak month

March90.9× the quietest month

Top search term

cat in the hat hat111K searches a year

Listings sell for $14.75 on average, from $7.47 to $28.94. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $14.75 that is $4K to $7K a year per listing.

Average price

$14.75under the $15 to $100 sweet spot

Price range

$7.47–$28.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

8.2%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #3,693 within Headwear. It carries 171 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

97%

Out of stock, average day

10.7%

Average rank

#3,693in Headwear

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

171per listing

Listings tracked

39

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months