Cat Hat

Shoppers searched for this 872K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months

872K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

1.4%

Market size, estimated

$168Ka year

Peak month

December2.9× the quietest month

Top search term

cat hat220K searches a year

Listings sell for $13.60 on average, from $6.23 to $36.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.60 that is $3K to $7K a year per listing.

Average price

$13.60under the $15 to $100 sweet spot

Price range

$6.23–$36.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

3.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #846 within Skullies & Beanies. It carries 667 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

91%

Out of stock, average day

7.7%

Average rank

#846in Skullies & Beanies

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

667per listing

Listings tracked

35

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months