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Cat Face Mask

Fail

Shoppers spend an estimated $11K a year here, so Cat Face Mask is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$11K/yr56K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
51%top-5 click share · 35 brands · 54 sellers

Flapen Score

Cat Face Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cat Face Mask is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Face Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Face Mask 56K times last year and spent an estimated $11K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
1.5%
Market size, estimated
$11Ka year
Peak month
October5.7× the quietest month
Top search term
cat face mask28K searches a year

02 · Price

A sale here is worth $13.33.

Listings sell for $13.33 on average, from $6.39 to $28.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $13.33 that is $0 to $1K a year per listing.

Average price
$13.33under the $15 to $100 sweet spot
Price range
$6.39–$28.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #670 within Balaclavas. It carries 236 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#670in Balaclavas
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
236per listing
Listings tracked
40

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cat Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

35 rising

Sellers

54

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

51%

Top 20: 85%

Open market

42%

  • Brand 114%
  • Brand 212%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Cat Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.7×

Search terms

Top Cat Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat face mask28K/yr
  • kitty mask5K/yr
  • realistic cat mask6K/yr
  • cat masks for adults3K/yr
  • catnap mask2K/yr
  • halloween cat mask4K/yr
  • cat mask halloween6K/yr
  • cat halloween mask2K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Face Mask

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Breathability”
1.6%of orders come back
“Hard to breathe”
A buyer, on “Breathability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cat Face Mask questions

Answered from the same tracked data.