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Cat Ears

Fail

An estimated 5.0% of orders come back, so Cat Ears is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$778K/yr2.4M searches / yr
90-day growth
+13.5%search demand this quarter
Competition
69%top-5 click share · 15 brands · 16 sellers

Flapen Score

Cat Ears against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cat Ears is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Ears market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Ears 2.4M times last year and spent an estimated $778K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $778K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
2.9%
Market size, estimated
$778Ka year
Peak month
October14.8× the quietest month
Top search term
cat ears1.4M searches a year

02 · Price

A sale here is worth $11.04.

Listings sell for $11.04 on average, from $6.40 to $23.67. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $11.04 that is $22K to $28K a year per listing.

Average price
$11.04under the $15 to $100 sweet spot
Price range
$6.40–$23.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
$22K–$28K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #245 within Headwear. It carries 869 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#245in Headwear
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
869per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cat Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

16

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • Brand 142%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Cat Ears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 14.8×

Search terms

Top Cat Ears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat ears1.4M/yr
  • ears128K/yr
  • cat ears headband344K/yr
  • black cat ears275K/yr
  • cat ear headband72K/yr
  • cat headband75K/yr
  • kitty ears29K/yr
  • cat ear25K/yr
  • cat ears kids11K/yr
  • cat ear headbands12K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Ears

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
5.0%of orders come back
“too small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Ears questions

Answered from the same tracked data.