Cat Beanie

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

220K

Growth, 90 days vs prior 90

-61.6%

Conversion, latest week

1.0%

Market size, estimated

$34Ka year

Peak month

December8.9× the quietest month

Top search term

hat with ears42K searches a year

Listings sell for $15.92 on average, from $7.47 to $30.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.92 that is $0 to $2K a year per listing.

Average price

$15.92inside the $15 to $100 sweet spot

Price range

$7.47–$30.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #2,170 within Skullies & Beanies. It carries 6,502 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

7.5%

Average rank

#2,170in Skullies & Beanies

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

6,502per listing

Listings tracked

32

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months