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Cashmere Wrap

Fail

An estimated 8.6% of orders come back, so Cashmere Wrap is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$314K/yr402K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
47%top-5 click share · 9 brands · 13 sellers

Flapen Score

Cashmere Wrap against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cashmere Wrap is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cashmere Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Cashmere Wrap 402K times last year and spent an estimated $314K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
1.2%
Market size, estimated
$314Ka year
Peak month
December4.8× the quietest month
Top search term
cashmere wrap187K searches a year

02 · Price

A sale here is worth $66.32.

Listings sell for $66.32 on average, from $14.92 to $123.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $66.32 that is $7K to $17K a year per listing.

Average price
$66.32inside the $15 to $100 sweet spot
Price range
$14.92–$123.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #120 within Scarves & Wraps. It carries 1,086 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#120in Scarves & Wraps
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,086per listing
Listings tracked
30

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cashmere Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

6%

  • Brand 154%
  • Brand 215%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Cashmere Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Cashmere Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cashmere wrap187K/yr
  • cashmere shawl81K/yr
  • cashmere wraps for women44K/yr
  • indian shawls for women16K/yr
  • cashmere shawl for women10K/yr
  • cashmere pashmina wraps for women9K/yr
  • cashmere wrap shawl for women5K/yr
  • cashmere shawls and wraps5K/yr
  • cashmere wrap shawl6K/yr
  • cashmere shawls4K/yr

Reviews and returns

What reviews say buyers love and hate about Cashmere Wrap

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
8%of negative reviews mention “Material Quality”
8.6%of orders come back
“Very cheap material”
A buyer, on “Material Quality”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cashmere Wrap questions

Answered from the same tracked data.