cashmere sweater mens
Skip itSoft demand (-63.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$96.75avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,193.41avg incumbent reviews — the moat a new listing must climb
Price range
Okay$14.82–$239.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$64K$64K/yr · 175K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.7%90-day search growth — must beat 0% to launch
Returns
Bad13.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, cashmere sweater mens is a $64K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cashmere sweater mens market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $48K–$73K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,418
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 89%
- Out of stock
- 8.1%
- Avg brand age
- 50 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
20
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
19%
Top 20: 49%
Open market
9%
- State Cashmere33%
- NAADAM30%
- Solova Daily19%
- Amazon Essentials6%
- Suvoiier2%
- Tommy Hilfiger2%
- Open — no brand owns it (11 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 30.4×
Top cashmere sweater mens search terms
- cashmere sweaters for men37K/yr
- mens cashmere sweater26K/yr
- cashmere men11K/yr
- mens cashmere13K/yr
- cashmere sweater for men14K/yr
- cashmere mens sweater11K/yr
- men cashmere sweater14K/yr
- cashmere for men8K/yr
- mens cashmere sweaters clearance sale15K/yr
- cashmere v neck sweater men4K/yr
Top cashmere sweater mens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NAADAM Mens The Original 100% Cashmere Crewneck Sweater Cement
NAADAM$88.824.2★379 rev
Mens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Small Regular Regular Black)
Solova Daily$98.754.5★16 rev
The Original Cashmere Crewneck Sweater Mens (US Alpha Large Regular Regular Peacock Blue)
NAADAM$88.164.2★379 rev
Mens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Medium Regular Regular Black)
Solova Daily$92.064.5★16 rev
Mens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Large Regular Regular Grey)
Solova Daily$94.264.5★16 rev
Newest
by launch date
NPIA Certified Original 100% Pure Cashmere V-Neck Sweater Men | 2-Ply 16 Micron Fine Knit | Lightweight Luxury Pullover (US Alpha Medium Regular Regular Wine Red)
lumusae$110.140 rev
Mens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Small Regular Regular Black)
Solova Daily$98.7516 rev
Mens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Medium Regular Regular Black)
Solova Daily$92.0616 rev
Mens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Large Regular Regular Grey)
Solova Daily$94.2616 rev
Mens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Large Regular Regular Black)
Solova Daily$93.2316 rev
Trending
90-day click momentumMens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Small Regular Regular Black)
Solova Daily$98.754.5★
NAADAM Mens The Original 100% Cashmere Crewneck Sweater Heathered Purple
NAADAM$82.864.2★
State Cashmere Essential Crewneck Sweater - Long Sleeve Pullover for Men Made with 100% Pure Cashmere Sourced from Inner Mongolia Goats - Soft Lightweight & Versatile - (Undyed White Small)
State Cashmere$119.524.2★
Mens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit Black X-Large
Solova Daily$93.874.5★
NAADAM Mens The Original 100% Cashmere Crewneck Sweater Tomato Red
NAADAM$31.254.2★
What buyers say about cashmere sweater mens
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“overall appearance is fine”
“Sure keeps one warm”
“Cool in looks”
“Very comfortable”
“The charcoal black sweater is lightweight yet insulating”
“Color is great for my style”
“Soft and Comfortable Cable Knit”
“Beautiful design”
“Great value”
What buyers complain about
“Not well made”
“way too tight”
“garbage Poor material product”
“Zipper broke the first”
“it is thicker than it looks in the photo”
“Bad stitching”
“Lighter than expected”
“Looks more expensive”
“Does not fit too big in the shoulders it like it was cut for a woman the buttons are on the wrong side”
“Cant figure a good way to put the neck”
Top return reasons
Common questions
- Is cashmere sweater mens profitable to sell on Amazon United States?
- The niche generates $64K/yr across 116 tracked products. 1 of 49 products launched in the last 360 days are still selling. 90-day search growth is -63.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the cashmere sweater mens niche?
- 17 brands and 20 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in cashmere sweater mens?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 13.8% — above our launch gate.
- When does demand for cashmere sweater mens peak?
- Demand peaks in Nov–Dec; the busiest month runs 30.4× the quietest.
- What does it cost to enter the cashmere sweater mens niche?
- Listings span $14.82–$239.00; the average listing price is $96.75 (sweet spot $15–$100). The average incumbent carries 1,193 reviews — the moat a new listing must climb.