Cashmere Scarf Men

Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -85.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months

625K

Growth, 90 days vs prior 90

-85.3%

Conversion, latest week

1.4%

Market size, estimated

$195Ka year

Peak month

December44.8× the quietest month

Top search term

neck scarf for men35K searches a year

Listings sell for $22.98 on average, from $6.14 to $87.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $22.98 that is $11K to $17K a year per listing.

Average price

$22.98inside the $15 to $100 sweet spot

Price range

$6.14–$87.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

3.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #65 within Scarves. It carries 3,300 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#65in Scarves

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,300per listing

Listings tracked

70

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months