cashmere scarf men
Skip itSoft demand (-85.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$22.98avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$6.14–$87.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$195K$195K/yr · 625K searches
Review moat
Okay3,299.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-85.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cashmere scarf men is a $195K/yr Amazon United States market (625K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
cashmere scarf men market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $575K–$689K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 7.2%
- Avg brand age
- 46 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
60
Top-5 brand share
39%
Top 20: 76%
Top-5 click share
29%
Top 20: 62%
Open market
58%
- Hymeiluely12%
- American Trends8%
- GERINLY8%
- Uausyaly6%
- Fishers Finery5%
- LUOLIIL VOE4%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -85.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 44.8×
Top cashmere scarf men search terms
- neck scarf for men35K/yr
- mens neck scarf18K/yr
- mens scarf winter150K/yr
- cashmere scarf men57K/yr
- black scarf for men32K/yr
- mens cashmere scarf44K/yr
- scarfs for men23K/yr
- wool scarf men41K/yr
- mens scarfs21K/yr
- men scarf winter22K/yr
Top cashmere scarf men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hymeiluely 27.5 Inches Square Silk Feeling Neck Scarf for Men Necktie Silk Bandanas Pocket Square Cowboy Scarves (D-Gold)
Hymeiluely$9.494.6★192 rev
American Trends Mens Winter Warm Scarf Plaid Tassel Scarf for Men Soft Long Cotton Scarves Black Grey Square
American Trends$12.824.6★3,796 rev
Uausyaly 4PCS Neck Scarf Bandanas for Men Satin Silk Feeling Head Scarfs Fashion Lightweight Neckerchief Square Purse Scarf Cowboy Scarves 27.5 x 27.5
Uausyaly$15.084.5★56 rev
Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Classic Color)
Geyoga$9.604.4★10,809 rev
Carhartt Force Stretch Fleece Neck Gaiter Black One Size
Carhartt$18.904.7★538 rev
Newest
by launch dateUausyaly 4PCS Neck Scarf Bandanas for Men Satin Silk Feeling Head Scarfs Fashion Lightweight Neckerchief Square Purse Scarf Cowboy Scarves 27.5 x 27.5
Uausyaly$15.0856 rev
INOGIH Mens Fall Winter Long Plaid Soft Warm Scarf with Tassel for Daily Life
INOGIH$7.5852 rev
Mens Scarf Winter Plaid Scarf Thick Warm-Shawl Long Tartan Scarves for Men
XuoAz$6.6357 rev
floconssy Mens Winter Beanies Hats Scarf Gloves Sets 3 PCS Warm Fleece Lined Hat Thermal Long Scarf Touchscreen Gloves for Cold Weather Black Grey
floconssy$20.71209 rev
Hymeiluely 27.5 Inches Square Silk Feeling Neck Scarf for Men Necktie Silk Bandanas Pocket Square Cowboy Scarves (D-Gold)
Hymeiluely$9.49192 rev
Trending
90-day click momentum
GERINLY Silk Square Scarf with Paisley Print Boho Neck Wrap for Men Italian Scarves Cravat Bufandas para Hombres Western (R-Gold)
GERINLY$9.004.7★
GERINLY Silk Square Neck Scarf for Men Vintage Kerchief Classic Grid Cravat Elegant Gentleman Neckerchief for Costume (Navy)
GERINLY$9.244.7★
Hymeiluely 27.5 Inches Square Silk Feeling Neck Scarf for Men Necktie Silk Bandanas Pocket Square Cowboy Scarves (Armygreen)
Hymeiluely$9.734.6★
Mochabao 100% Cotton 27 x 27 Large Bandanas for Men & Women Multi-Purpose Bandana Headbands Square Head Scarf Neutral Color
Mochabao$10.004.5★
Uausyaly 4PCS Neck Scarf Bandanas for Men Satin Silk Feeling Head Scarfs Fashion Lightweight Neckerchief Square Purse Scarf Cowboy Scarves 27.5 x 27.5
Uausyaly$15.084.5★
What buyers say about cashmere scarf men
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“Very good quality at a fair price,delivered promptly”
“The material is soft”
“Colors are vibrant”
“Excellent price”
“not too tight so just what we wanted”
“Exactly as pictured”
“So Comfortable”
“Material is very soft”
“Great gift”
What buyers complain about
“Too short”
“not as thick”
“Poor Quality”
“Cheap material”
“Dye bleeds”
“Not as advertised”
“Too thin”
“Smells weird right out of the bag”
“It's not very breathable”
“Stretches Out”
Top return reasons
Common questions
- Is cashmere scarf men profitable to sell on Amazon United States?
- The niche generates $195K/yr across 70 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -85.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the cashmere scarf men niche?
- 48 brands and 60 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in cashmere scarf men?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.6%.
- When does demand for cashmere scarf men peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 44.8× the quietest.
- What does it cost to enter the cashmere scarf men niche?
- Listings span $6.14–$87.64; the average listing price is $22.98 (sweet spot $15–$100). The average incumbent carries 3,300 reviews — the moat a new listing must climb.