Cashmere Coat

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

-73.6%

Conversion, latest week

0.1%

Market size, estimated

$14Ka year

Peak month

December17.1× the quietest month

Top search term

coat dress55K searches a year

Listings sell for $48.71 on average, from $9.44 to $446.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $48.71 that is $0 to $5K a year per listing.

Average price

$48.71inside the $15 to $100 sweet spot

Price range

$9.44–$446.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

17.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #2,481 within Coats, Jackets & Vests. It carries 1,402 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

96%

Out of stock, average day

4.2%

Average rank

#2,481in Coats, Jackets & Vests

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

1,402per listing

Listings tracked

255

66 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

66

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months