cashmere beanie
Skip itSoft demand (-85.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.68avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good1,112.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.35–$168.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$117K$117K/yr · 246K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-85.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cashmere beanie is a $117K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
cashmere beanie market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $155K–$193K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,491
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 9.2%
- Avg brand age
- 48 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
28
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
25%
Top 20: 62%
Open market
38%
- WaySoft15%
- EURKEA13%
- Style & Republic10%
- Fishers Finery9%
- Villand8%
- DANISH ENDURANCE8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -85.2% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 45.6×
Top cashmere beanie search terms
- cashmere beanie49K/yr
- cashmere beanie women33K/yr
- cashmere hat31K/yr
- cashmere beanie for men25K/yr
- cashmere beanie hat4K/yr
- cashmere hats for women5K/yr
- cashmere hat for women13K/yr
- cashmere mens beanies luxury4K/yr
- cashmere cap3K/yr
- mens cashmere beanies4K/yr
Top cashmere beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EURKEA 100% Pure Cashmere Winter Beanie Skullies Cap for Women Soft Warm Lightweight Beanie
EURKEA$33.974.2★265 rev
WaySoft Pure 100% Cashmere Beanie for Women in a Gift Box Oversized Women Beanie Hat Bring Warm and Luxury to Your Loved Ones Perfect (Beige)
WaySoft$50.174.5★1,246 rev
Fishers Finery Mens 100% Cashmere Ribbed Hat; Cuffed; Super Soft (Black) One Size Fits Most
Fishers Finery$57.654.7★985 rev
WaySoft Pure 100% Cashmere Beanie for Women in a Gift Box Oversized Women Beanie Hat Bring Warm and Luxury to Your Loved Ones Perfect (Grey)
WaySoft$48.604.5★1,246 rev
DANISH ENDURANCE 100% Cashmere Beanie Hat Luxuriously Soft Exceptionally Warm Premium Comfort for Men and Women One Size Black 1-Pack
DANISH ENDURANCE$30.064.2★598 rev
Newest
by launch date
Everlane - The Cashmere Ribbed Beanie - Heather Charcoal One Size
Everlane$88.0510 rev
Everlane - The Cashmere Ribbed Beanie - Black OS
Everlane$81.7310 rev
EILIZ 100% Pure Cashmere Beanie Unisex Skull Cap Lightweight Hat (US Alpha One Size Camel)
EILIZ$18.38104 rev
EILIZ 100% Pure Cashmere Beanie Unisex Skull Cap Lightweight Hat (US Alpha One Size Black)
EILIZ$15.82104 rev
DANISH ENDURANCE 100% Cashmere Beanie Hat Luxuriously Soft Exceptionally Warm Premium Comfort for Men and Women One Size Black 1-Pack
DANISH ENDURANCE$30.06598 rev
Trending
90-day click momentumEverlane - The Cashmere Ribbed Beanie - Heather Charcoal One Size
Everlane$88.054.9★
Everlane - The Cashmere Ribbed Beanie - Black OS
Everlane$81.734.9★
EURKEA 100% Pure Cashmere Winter Beanie Skullies Cap for Women Soft Warm Lightweight Beanie
EURKEA$33.974.2★
EURKEA 100% Pure Cashmere Winter Beanie Skullies Cap for Women Soft Warm Lightweight Beanie
EURKEA$33.884.2★
EILIZ 100% Pure Cashmere Beanie Unisex Skull Cap Lightweight Hat (US Alpha One Size Black)
EILIZ$15.824.0★
What buyers say about cashmere beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Keep warm”
“Arrived on time great quality”
“not too tight”
“Extremely comfortable”
“Soft like butter”
“Great value”
“Very comfortable with the fleece lining”
“It was exactly as advertised”
“the color is pretty”
“Great shape”
What buyers complain about
“too big”
“The hat is thin”
“Not worth the price”
“Poor quality”
“it's thin”
“It tore after just 4 days of wearing”
“a bit flimsy”
“Not warm at all”
“not very slouchy”
“and the material is rougher than expected”
Top return reasons
Common questions
- Is cashmere beanie profitable to sell on Amazon United States?
- The niche generates $117K/yr across 67 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -85.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the cashmere beanie niche?
- 26 brands and 28 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in cashmere beanie?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 5.0%.
- When does demand for cashmere beanie peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 45.6× the quietest.
- What does it cost to enter the cashmere beanie niche?
- Listings span $9.35–$168.27; the average listing price is $38.68 (sweet spot $15–$100). The average incumbent carries 1,113 reviews — the moat a new listing must climb.