Is cashmere profitable to sell on Amazon United States?

The niche generates $641K/yr across 101 tracked products. 10 of 45 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the cashmere niche?

29 brands and 79 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in cashmere?

Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.9%.

When does demand for cashmere peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 10.8× the quietest.

What does it cost to enter the cashmere niche?

Listings span $3.89–$162.64; the average listing price is $48.94 (sweet spot $15–$100). The average incumbent carries 3,630 reviews — the moat a new listing must climb.

cashmere

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great$48.94

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good$641K

$641K/yr · 1.0M searches

Price range

Good$3.89–$162.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,630.41

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cashmere is a $641K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

cashmere market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $734K–$979K; units × avg price
Conversion rate: 1.3%
Avg BSR: #758
Page quality: 0%
Prime: 99%
Sponsored: 94%
Out of stock: 2.2%
Avg brand age: 36 months
Avg seller age: 138 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

18%

Top 20: 44%

Open market

31%

eos17%
SUUKSESS14%
NAADAM12%
Solova Daily11%
Arach&Cloz9%
RYYOYY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.8×

Open Trend

Top cashmere search terms

eos set221K/yr +12.3%0.2% conv.
cashmere241K/yr -40.6%0.4% conv.
eos bundle55K/yr +1.3%0.2% conv.
eos gift set114K/yr -14.5%0.7% conv.
eos sets38K/yr -2.6%0.1% conv.
eos kit28K/yr +1.5%0.2% conv.
eos vanilla cashmere set38K/yr -23.4%1.5% conv.
eos bundle pack24K/yr -20.4%0.1% conv.
eos gift set for women50K/yr -30.0%0.2% conv.
cashmere tops for women24K/yr -27.4%0.2% conv.

All search terms

Top cashmere products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Womens Daily Cashmere Sweater 100% Pure Cashmere Crew Neck Pullover Soft Lightweight Knit (US Alpha Large Regular Regular Almond)

Solova Daily$94.684.9★22 rev

RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White

RYYOYY$58.974.6★368 rev

eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz

eos$9.484.7★76,612 rev

NAADAM Womens Original 100% Pure Cashmere Crewneck Pullover Sweater Pop Pink

NAADAM$88.184.0★537 rev

Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$18.144.6★606 rev

Newest

by launch date

Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$20.46606 rev

5mo ago

SUUKSESS Women Silk Cashmere Blend Short Sleeve Pullover Sweater Wide V Neck Tops Business Casual (Camel M)

SUUKSESS$23.8021 rev

6mo ago

SUUKSESS Women Silk Cashmere Blend Crew Neck Short Sleeve Sweaters Business Casual Knitted Blouses (Black S)

SUUKSESS$23.3776 rev

7mo ago

SUUKSESS Women Silk Cashmere Blend Crew Neck Lightweight Sweater Vest Tops Sleeveless Tank Tops (White S)

SUUKSESS$20.3856 rev

7mo ago

Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size

Tree Hut$18.14606 rev

7mo ago

What buyers say about cashmere

What buyers praise and complain about, mined from review topics.

What buyers love

Smell45%

“Fresh scent”

Soft Feel11%

“Smooth & creamy”

Moist/Dry9%

“Dries quickly”

Quality-Overall5%

“A+ quality”

Value For Money3%

“is affordable”

Size-Overall3%

“Amazing fit”

Suitability Dry Skin2%

“it very moisturizing for dry skin”

Color2%

“Beautiful color”

Absorbency1%

“absorbed well”

Comfort-Overall1%

“Very comfortable”

What buyers complain about

Smell29%

“Weird smell”

Size-Overall4%

“size down”

Moist/Dry4%

“lacks hydration”

Motor Power3%

“Faulty Pump”

Leak-Proof3%

“Leaking upon arrival”

Durability3%

“The pump broke within one month”

Allergies3%

“Allergic reaction”

Thickness2%

“I found this shaving cream to be too thick”

Value For Money2%

“Expensive”

Ease Of Use1%

“Hard to open”

Top return reasons

Size-Overall29%

Smell16%

Color6%

Leak-Proof5%

Length5%

Motor Power5%

Material Quality4%

Advertised Vs Actual Product3%

Chest Fit3%

Waist Fit2%

Common questions

Is cashmere profitable to sell on Amazon United States?: The niche generates $641K/yr across 101 tracked products. 10 of 45 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the cashmere niche?: 29 brands and 79 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in cashmere?: Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.9%.
When does demand for cashmere peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 10.8× the quietest.
What does it cost to enter the cashmere niche?: Listings span $3.89–$162.64; the average listing price is $48.94 (sweet spot $15–$100). The average incumbent carries 3,630 reviews — the moat a new listing must climb.

cashmere

cashmere market data

Competition & brand share

Demand & seasonality

Top cashmere search terms

Top cashmere products on Amazon

Top sellers

Newest

Trending

What buyers say about cashmere

What buyers love

What buyers complain about

Top return reasons

Common questions

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