carters girls underwear
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.88avg listing price — sweet spot $15–$100
Price range
Great$12.08–$34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,746.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 131K searches
According to Flapen's Amazon United States niche tracking, carters girls underwear is a $40K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
carters girls underwear market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 4.1%
- Avg brand age
- 50 months
- Avg seller age
- 109 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
135
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
4%
- Simple Joys by Carter's39%
- Carter's35%
- BAMBOO COOL9%
- Amazon Essentials5%
- Burt's Bees Baby4%
- BliBliTaTa3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.7×
Top carters girls underwear search terms
- carters girls underwear72K/yr
- carters underwear girls26K/yr
- carters underwear9K/yr
- girls carters underwear7K/yr
- carters toddler underwear4K/yr
- carters girls underwear size 10-126K/yr
- carters panties4K/yr
- carters girl underwear3K/yr
Top carters girls underwear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Joys by Carters Girls 8-Pack Underwear Multicolor/Dots/Floral 4-5
Simple Joys by Carter's$20.904.8★6,596 rev
Carters Little Girls 7-Pack Underwear Underwear Animals Green 6-6X
Carter's$28.254.8★3,402 rev
Simple Joys by Carters Girls 8-Pack Underwear Stripes/Pink/Lemons 6-7
Simple Joys by Carter's$20.244.8★6,596 rev
Carters Girl`s Stretch Cotton Panties Underwear 10 Pack (Blue/Red Strawberry 8 Years)
Carter's$31.234.5★575 rev
Carters Girls Little 7-pack Underwear (Green/Purple Daisy 10-12 Years)
Carter's$23.064.8★3,402 rev
Newest
by launch date
Amazon Essentials Girls Cotton Jersey Bikini Underwear Pack of 10 Pastels 12
Amazon Essentials$14.3270 rev
Simple Joys by Carters Girls 8-Pack Underwear
Simple Joys by Carter's$21.356,596 rev
Simple Joys by Carters Girls 8-Pack Underwear
Simple Joys by Carter's$20.956,596 rev
Simple Joys by Carters Girl 8-pack Underwear Pink Floral 2-3
Simple Joys by Carter's$18.546,596 rev
BliBliTaTa Girls Underwear Soft Cotton Tagless Panties for Toddlers & Little Kids Comfort Breathable Briefs in Sizes 18-24 Months 2T 3T 4T 5T 6T 7 8 10 12 Years Old 8-Pack Colorful-Flowers-5
BliBliTaTa$14.77959 rev
Trending
90-day click momentumAmazon Essentials Girls Cotton Jersey Bikini Underwear Pack of 10 Pastels 12
Amazon Essentials$14.324.5★
Simple Joys by Carters Girl 8-pack Underwear Pink Floral 2-3
Simple Joys by Carter's$18.544.8★
Carters Girls Little 7-pack Underwear (Green/Purple Daisy 10-12 Years)
Carter's$23.064.8★
BAMBOO COOL Girls Underwear Breathable Moisture-Wicking 6-14Y Panties Lightweight Soft Sensory Friendly Briefs 6 Pack
BAMBOO COOL$26.474.9★
BliBliTaTa Girls Underwear Soft Cotton Tagless Panties for Toddlers & Little Kids Comfort Breathable Briefs in Sizes 18-24 Months 2T 3T 4T 5T 6T 7 8 10 12 Years Old 8-Pack Colorful-Flowers-5
BliBliTaTa$14.774.8★
What buyers say about carters girls underwear
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfortable”
“soft fabric”
“They're not too tight”
“These are great quality girls underwear”
“Great value”
“Good material with some thickness”
“the designs are cute”
“Beautiful colors”
“breathable”
“strechy, does the job, doesnt shrink when washed”
What buyers complain about
“Small crotch”
“Not same quality from a year ago”
“doesn't match the photo”
“Very thin”
“They are very thin and not durable”
“the style of the cut was changed”
“The design has changed”
“Not a ton of stretch to them”
“Cheap is expensive”
“Its 4 larger on the waist”
Top return reasons
Common questions
- Is carters girls underwear profitable to sell on Amazon United States?
- The niche generates $40K/yr across 25 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the carters girls underwear niche?
- 9 brands and 135 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in carters girls underwear?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.
- When does demand for carters girls underwear peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the carters girls underwear niche?
- Listings span $12.08–$34.88; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 5,747 reviews — the moat a new listing must climb.