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Carters Fleece Footed Pajamas

Fail

Demand is soft, at -59.6% this quarter, so Carters Fleece Footed Pajamas is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$63K/yr416K searches / yr
90-day growth
-59.6%search demand this quarter
Competition
11%top-5 click share · 23 brands · 36 sellers

Flapen Score

Carters Fleece Footed Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Carters Fleece Footed Pajamas is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carters Fleece Footed Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Carters Fleece Footed Pajamas 416K times last year and spent an estimated $63K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
0.7%
Market size, estimated
$63Ka year
Peak month
November7.9× the quietest month
Top search term
carters fleece footed pajamas46K searches a year

02 · Price

A sale here is worth $21.19.

Listings sell for $21.19 on average, from $5.89 to $44.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.19 that is $0 to $2K a year per listing.

Average price
$21.19inside the $15 to $100 sweet spot
Price range
$5.89–$44.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #169 within Baby Boys. It carries 16,255 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#169in Baby Boys
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
16,255per listing
Listings tracked
229

04 · Newcomers

79 of last year's 117 launches cleared the first-year sales bar.

117 products launched here in the last 12 months. 79 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
117
Successful launches
79Amazon's first-year sales bar
Average brand age
43 months

Products

Top Carters Fleece Footed Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

36

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

11%

Top 20: 29%

Open market

15%

  • Brand 146%
  • Brand 227%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (17 brands, 15%)

Demand

Carters Fleece Footed Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Carters Fleece Footed Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carters fleece footed pajamas46K/yr
  • newborn fleece sleeper26K/yr
  • fleece newborn sleepers19K/yr
  • toddler fleece pajamas55K/yr
  • baby fleece onesie26K/yr
  • fleece onesie baby28K/yr
  • baby fleece16K/yr
  • baby girl fleece pajamas22K/yr
  • fleece toddler pajamas27K/yr
  • carters fleece pajamas16K/yr

Reviews and returns

What reviews say buyers love and hate about Carters Fleece Footed Pajamas

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
26%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Fit small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Carters Fleece Footed Pajamas questions

Answered from the same tracked data.