Is carhartt sun defender shirts for men profitable to sell on Amazon United States?

The niche generates $31K/yr across 42 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +130.5%. Flapen's verdict: Skip it (46/100).

How competitive is the carhartt sun defender shirts for men niche?

10 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in carhartt sun defender shirts for men?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.5%.

What does it cost to enter the carhartt sun defender shirts for men niche?

Listings span $11.45–$49.61; the average listing price is $30.02 (sweet spot $15–$100). The average incumbent carries 2,295 reviews — the moat a new listing must climb.

carhartt sun defender shirts for men

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+130.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible$30.02

avg listing price — sweet spot $15–$100

Price range

Great$11.45–$49.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,295.29

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 116K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, carhartt sun defender shirts for men is a $31K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

carhartt sun defender shirts for men market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $30K–$38K; units × avg price
Conversion rate: 0.9%
Avg BSR: #208
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 3.3%
Avg brand age: 39 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 75%

Open market

Carhartt67%
Roadbox11%
TRUEWERK8%
NORTHYARD5%
Mabove3%
Willit2%
Open — no brand owns it (4 brands, 4%)

Top carhartt sun defender shirts for men search terms

carhartt sun defender shirts for men45K/yr +122.3%0.5% conv.
carhartt sun defender25K/yr +128.2%0.5% conv.
carhartt force sun defender shirt12K/yr +199.3%0.4% conv.
carhartt force sun defender14K/yr +165.6%0.6% conv.
carhartt sun shirt5K/yr +135.7%0.4% conv.
shark zen uv shirts for men5K/yr +39.7%0.1% conv.
carhartt sun defender hoodie3K/yr +141.2%0.4% conv.
force sun defender3K/yr +143.3%0.6% conv.
sun defender carhartt3K/yr +68.4%0.3% conv.
carhartt force sun defender shirts for men2K/yr +87.1%0.2% conv.

All search terms

Top carhartt sun defender shirts for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Hooded Logo Graphic T-Shirt Steel X-Large

Carhartt$33.274.7★737 rev

Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Logo Graphic T-Shirt Steel Large

Carhartt$33.274.7★153 rev

Carhartt Mens Force Sun Defender Lightweight Short-Sleeve Logo Graphic T-Shirt Black Medium

Carhartt$24.974.7★630 rev

Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Logo Graphic T-Shirt Black X-Large

Carhartt$34.714.8★108 rev

Carhartt Force Relaxed Fit Lightweight Long- Sleeve Shirt Black

Carhartt$49.614.6★465 rev

Newest

by launch date

Willit Mens UPF 50+ Sun Shirts Long Sleeve UV SPF Lightweight Quick Dry Shirts Swim Hiking Fishing Travel Running T-Shirts Light Blue L

Willit$25.4019 rev

3mo ago

Carhartt Mens Force Sun Defender Relaxed Print LS T-Shirt Tranquil Blue Terrain Camo X-Large

Carhartt$36.5352 rev

9mo ago

Carhartt Mens Force Sun Defender Relaxed Print LS T-Shirt Tranquil Blue Terrain Camo Medium

Carhartt$36.7752 rev

9mo ago

Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Hooded Logo Graphic T-Shirt Green Slate Heather Large

Carhartt$33.35737 rev

1y ago

Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Hooded Logo Graphic T-Shirt Green Slate Heather X-Large

Carhartt$32.23737 rev

1y ago

What buyers say about carhartt sun defender shirts for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Awesome fit”

Quality-Overall14%

“Good quality shirt”

Comfort-Overall12%

“Super comfortable”

Value For Money10%

“Great value”

Weight Light7%

“This is a nice lightweight sun shirt”

Color6%

“Love the color”

Advertised Vs Actual Product4%

“As advertised”

Material Quality3%

“Material felt very soft”

Suitability Hot Weather2%

“The top is precisely what I wanted for the summer”

Weather Proof1%

“Its a lightweight material perfect for working outside men”

What buyers complain about

Size-Overall29%

“Cuffs are huge”

Material Quality9%

“The only complaint I have is the material is thicker than some of the other ones I have”

Quality-Overall6%

“Poor quality”

Smell5%

“Smells like chemicals”

Thickness4%

“The only complaint I have is the material is thicker than some of the other ones I have”

Neck Fit3%

“Not for larger neck sizes”

Warmth2%

“it didn't make me warm wearing it”

Wrinkles1%

“Theres a long crease created across the chest from my shoulders. and I dont have huge shoulders from lifting or something”

Pockets/Compartments1%

“No pockets”

Color1%

“just wish they had more colors”

Top return reasons

Size-Overall55%

Chest Fit7%

Color7%

Length6%

Material Quality5%

Sleeve Fit4%

Advertised Vs Actual Product2%

Thin2%

Waist Fit2%

Arm Fit1%

Common questions

Is carhartt sun defender shirts for men profitable to sell on Amazon United States?: The niche generates $31K/yr across 42 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +130.5%. Flapen's verdict: Skip it (46/100).
How competitive is the carhartt sun defender shirts for men niche?: 10 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in carhartt sun defender shirts for men?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.5%.
What does it cost to enter the carhartt sun defender shirts for men niche?: Listings span $11.45–$49.61; the average listing price is $30.02 (sweet spot $15–$100). The average incumbent carries 2,295 reviews — the moat a new listing must climb.