carhartt rain defender hoodie
Skip itSoft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$54.56avg listing price — sweet spot $15–$100
Price range
Good$10.82–$151.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 946K searches
Review moat
Bad4,045.66avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, carhartt rain defender hoodie is a $114K/yr Amazon United States market (946K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
carhartt rain defender hoodie market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $273K–$327K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 76%
- Out of stock
- 4.4%
- Avg brand age
- 47 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
93
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
21%
Top 20: 49%
Open market
7%
- Carhartt57%
- TUAOVA16%
- Dickies12%
- BAERSkin4%
- OTU3%
- Amazon Essentials2%
- Open — no brand owns it (7 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -67.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.8×
Top carhartt rain defender hoodie search terms
- carhartt rain defender hoodie212K/yr
- carhartt zip up hoodies for men109K/yr
- carhartt rain defender77K/yr
- dickies hoodie61K/yr
- carhartt rain defender hoodies for men34K/yr
- black carhartt hoodie48K/yr
- dickies hoodies for men48K/yr
- rain defender carhartt51K/yr
- work sweaters for men33K/yr
- carhartt heavyweight hoodie48K/yr
Top carhartt rain defender hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Paxton Sweatshirt Black Large
Carhartt$62.984.8★6,151 rev
Carhartt Mens Paxton 1/4-Zip Sweatshirt Carbon Heather Medium
Carhartt$66.234.8★3,617 rev
Carhartt Mens Marquette Full-Zip Sweatshirt Black X-Large
Carhartt$58.554.7★25,424 rev
TUAOVA Mens Fashion Hoodies Sweatshirts Loose Fit Heavyweight Quarter-Zip Sweatshirt Fleece-Lined Pullover(Navy M)
TUAOVA$31.144.2★268 rev
Carhartt Mens Paxton Thermal-Lined Full-Zip Sweatshirt Black Large
Carhartt$76.274.7★2,881 rev
Newest
by launch date
Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.58442 rev
Dickies Water Repellent Sleeve Logo Hoodie
Dickies$20.34405 rev
TUAOVA Mens Fashion Hoodies Sweatshirts Loose Fit Heavyweight Quarter-Zip Sweatshirt Fleece-Lined Pullover(Navy M)
TUAOVA$31.14268 rev
TUAOVA Mens Fashion Hoodies Sweatshirts Loose Fit Heavyweight Quarter-Zip Sweatshirt Fleece-Lined Pullover(Navy S)
TUAOVA$30.76268 rev
TUAOVA Mens Loose Fit Heavyweight Full Zip Fleece-Lined Hoodie Sweatshir (Black M)
TUAOVA$32.03258 rev
Trending
90-day click momentumBaerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.584.5★
Dickies Water Repellent Sleeve Logo Hoodie
Dickies$20.344.4★
TUAOVA Mens Fashion Hoodies Sweatshirts Loose Fit Heavyweight Quarter-Zip Sweatshirt Fleece-Lined Pullover(Navy M)
TUAOVA$31.144.2★
Carhartt Big & Tall Midweight Hooded Zip Front Sweatshirt Heather Grey 3XL (Reg)
Carhartt$61.174.9★
Carhartt Mens Rain Defender Relaxed Fit Jacket Relaxed Fit Jacket Black Large
Carhartt$91.264.6★
What buyers say about carhartt rain defender hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“roomy fit thats super comfortable”
“Soft and warm”
“The patches are high quality”
“Great Value”
“Really comfortable”
“It has plenty of pockets”
“Also great for variable weather + rainy days”
“Lightweight”
“The material is very comfortable”
“As Described”
What buyers complain about
“did not fit”
“Poor quality”
“not in a poor quality/crappy fabric kinda way”
“Great sweatshirt, pricing is questionable”
“Came used/open”
“I was expecting it to be much thicker than it is”
“After half a dozen washes it's no longer a deep navy blue color”
“Zipper broke”
“Not very warm”
“Not waterproof”
Top return reasons
Common questions
- Is carhartt rain defender hoodie profitable to sell on Amazon United States?
- The niche generates $114K/yr across 100 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -67.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the carhartt rain defender hoodie niche?
- 13 brands and 93 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in carhartt rain defender hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 7.6% — above our launch gate.
- When does demand for carhartt rain defender hoodie peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 21.8× the quietest.
- What does it cost to enter the carhartt rain defender hoodie niche?
- Listings span $10.82–$151.56; the average listing price is $54.56 (sweet spot $15–$100). The average incumbent carries 4,046 reviews — the moat a new listing must climb.