Carhartt Rain Defender Hoodie

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months

946K

Growth, 90 days vs prior 90

-67.6%

Conversion, latest week

0.2%

Market size, estimated

$114Ka year

Peak month

December21.8× the quietest month

Top search term

carhartt rain defender hoodie212K searches a year

Listings sell for $54.56 on average, from $10.82 to $151.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $54.56 that is $0 to $5K a year per listing.

Average price

$54.56inside the $15 to $100 sweet spot

Price range

$10.82–$151.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

7.6%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #358 within Fashion Hoodies & Sweatshirts. It carries 4,046 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

96%

Out of stock, average day

4.4%

Average rank

#358in Fashion Hoodies & Sweatshirts

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

4,046per listing

Listings tracked

100

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months