Skip to content

Carhartt Pants

Fail

Buyers convert on only 0.3% of searches, so Carhartt Pants is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$328K/yr2.2M searches / yr
90-day growth
-18.1%search demand this quarter
Competition
15%top-5 click share · 16 brands · 60 sellers

Flapen Score

Carhartt Pants against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Carhartt Pants is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carhartt Pants market on Amazon at a glance

Shoppers on Amazon United States searched for Carhartt Pants 2.2M times last year and spent an estimated $328K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $328K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
0.3%
Market size, estimated
$328Ka year
Top search term
carhartt pants410K searches a year

02 · Price

A sale here is worth $47.74.

Listings sell for $47.74 on average, from $19.61 to $95.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $47.74 that is $0 to $5K a year per listing.

Average price
$47.74inside the $15 to $100 sweet spot
Price range
$19.61–$95.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
10.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Shops. It carries 10,513 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
99%
Out of stock, average day
0.0%
Average rank
#56in Shops
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
10,513per listing
Listings tracked
152

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Carhartt Pants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

60

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

15%

Top 20: 38%

Open market

4%

  • Brand 154%
  • Brand 220%
  • Brand 313%
  • Brand 46%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (10 brands, 4%)

Search terms

Top Carhartt Pants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carhartt pants410K/yr
  • carhartt work pants for men243K/yr
  • carhartt work pants141K/yr
  • carhartt jeans170K/yr
  • carhartt jeans mens177K/yr
  • carhartt cargo pants for men137K/yr
  • mens carhartt work pants70K/yr
  • mens carhartt pants175K/yr
  • carhartt double knee pants for men90K/yr
  • carhartt carpenter pants for men72K/yr

Reviews and returns

What reviews say buyers love and hate about Carhartt Pants

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
10.6%of orders come back
“tight fit”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Carhartt Pants questions

Answered from the same tracked data.