carhartt overalls men
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-54.1% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$54.01avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 3.3M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.53–$147.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,452.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.3%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, carhartt overalls men is a $1.0M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
carhartt overalls men market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $810K–$1.1M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,625
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.1%
- Avg brand age
- 49 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
69
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
17%
Top 20: 40%
Open market
30%
- Dickies16%
- Carhartt14%
- NY Threads13%
- HISEA10%
- Amazon Basics10%
- Liberty8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.1% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Top carhartt overalls men search terms
- coveralls for men731K/yr
- carhartt overalls men712K/yr
- overoles para hombres de trabajo211K/yr
- liberty overalls for men117K/yr
- carhartt overalls204K/yr
- mens overalls denim136K/yr
- dickies overalls men114K/yr
- mens coveralls115K/yr
- work overalls men90K/yr
- denim overalls for men84K/yr
Top carhartt overalls men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NY Threads Mens Twill Coverall Relaxed Fit Long Sleeve Utility Work Wear Medium Navy
NY Threads$32.944.5★1,160 rev
NY Threads Mens Twill Coverall Relaxed Fit Long Sleeve Utility Work Wear X-Large Navy
NY Threads$33.814.5★1,160 rev
Amazon Basics Mens Relaxed Fit Short Sleeve Workwear Coveralls Navy Large- Long
Amazon Basics$30.244.2★60 rev
wyefeu Navy Blue Jumpsuit for Men Adult Coveralls Costume (Navy Blue XL)
wyefeu$21.114.1★461 rev
HISEA Mens Long Sleeve Coverall Stain & Wrinkle Resistant Mens Work Coverall with Multi Pockets
HISEA$33.834.3★1,014 rev
Newest
by launch dateAmazon Basics Mens Relaxed Fit Short Sleeve Workwear Coveralls Navy Large- Long
Amazon Basics$30.2460 rev
Amazon Basics Mens Mens Long Sleeve Workwear Coveralls Navy XX-Large- Regular
Amazon Basics$35.4172 rev
Amazon Basics Mens Mens Long Sleeve Workwear Coveralls Black Large- Regular
Amazon Basics$35.9572 rev
Amazon Basics Mens Relaxed Fit Short Sleeve Workwear Coveralls Charcoal Large- Regular
Amazon Basics$34.4060 rev
WORK IDEA Mens Coveralls Long Sleeve 100% Cotton Twill Workwear Jumpsuit Relaxed Fit Black L
WORK IDEA$36.32294 rev
Trending
90-day click momentum
NY Threads Coveralls for Men Short Sleeve Relaxed Fit Lightweight Mechanic Work Wear Jumpsuit with Pockets X-Large Navy
NY Threads$22.654.2★
Amazon Basics Mens Mens Long Sleeve Workwear Coveralls Navy XX-Large- Regular
Amazon Basics$35.414.3★
Amazon Basics Mens Relaxed Fit Short Sleeve Workwear Coveralls Navy Large- Long
Amazon Basics$30.244.2★
WORK IDEA Mens Bib Overalls Mens Overalls Workwear Lightweight with Adjustable Straps and Pockets Black XL
WORK IDEA$31.764.0★
Carhartt Mens Denim Bib Overall Darkstone W38 x L30
Carhartt$76.284.6★
What buyers say about carhartt overalls men
What buyers praise and complain about, mined from review topics.What buyers love
“They are true to size”
“Good Quality Coveralls”
“still comfortable, and breathable”
“are holding up well”
“Definitely worth the price”
“It is what it advertises”
“Great material”
“They are easily to wear”
“Durable and warm”
“And it's easy to clean”
What buyers complain about
“running small”
“Not the quality i was expecting”
“Clips on straps not up to par”
“Cheap material”
“it's not durable, or even rugged”
“does not quite match the size chart”
“seams in both legs are not even”
“Needs to be thicker”
“even darker than black”
“The button for the front pocket came off right out of the bag”
Top return reasons
Common questions
- Is carhartt overalls men profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 147 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -54.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the carhartt overalls men niche?
- 29 brands and 69 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in carhartt overalls men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 7.3% — above our launch gate.
- When does demand for carhartt overalls men peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the carhartt overalls men niche?
- Listings span $9.53–$147.42; the average listing price is $54.01 (sweet spot $15–$100). The average incumbent carries 10,453 reviews — the moat a new listing must climb.