Carhartt Overalls Men

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

-54.1%

Conversion, latest week

0.6%

Market size, estimated

$1.0Ma year

Peak month

December5.1× the quietest month

Top search term

coveralls for men731K searches a year

Listings sell for $54.01 on average, from $9.53 to $147.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $54.01 that is $5K to $14K a year per listing.

Average price

$54.01inside the $15 to $100 sweet spot

Price range

$9.53–$147.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$5K–$14K

Returns

7.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,625 within Shops. It carries 10,453 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#1,625in Shops

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

10,453per listing

Listings tracked

147

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months