carhartt jacket mens
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$64.16avg listing price — sweet spot $15–$100
Market size
Great$963K$963K/yr · 12.5M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$10.99–$296.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,824.75avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, carhartt jacket mens is a $963K/yr Amazon United States market (12.5M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
carhartt jacket mens market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $1.9M–$2.6M
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 8.3%
- Avg brand age
- 48 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
197
Top-5 brand share
63%
Top 20: 89%
Top-5 click share
18%
Top 20: 41%
Open market
33%
- Carhartt34%
- TACVASEN11%
- Columbia7%
- Hanes5%
- XiaoYouYu5%
- Dickies3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -70.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 15.9×
Top carhartt jacket mens search terms
- jackets for men2.8M/yr
- mens jacket2.1M/yr
- carhartt jacket2.5M/yr
- carhartt jacket mens2.2M/yr
- mens jackets781K/yr
- work jacket156K/yr
- carhartt detroit jacket153K/yr
- work jackets for men264K/yr
- mens carhartt jacket348K/yr
- mens work jacket159K/yr
Top carhartt jacket mens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TACVASEN Bomber Jacket Men Black Jacket Casual Mens Jackets Casual Stylish Lightweight Mens Windbreaker Jackets Lightweight Track Jacket
TACVASEN$32.164.5★10,412 rev
XiaoYouYu Mens Bomber Jacket Fashion Stylish Lightweight Windbreaker Spring Fall Casual Jackets for Men Coffee Large
XiaoYouYu$30.274.5★1,356 rev
Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium
Carhartt$117.524.6★7,324 rev
Carhartt Mens Washed Duck Active Jac Black Large
Carhartt$127.404.8★7,815 rev
Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium
Columbia$34.694.7★53,425 rev
Newest
by launch date
Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.61434 rev
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.121,188 rev
Levis Mens Cotton Field Jacket With Corduroy Collar Tan Lightweight Large
Levi's$69.17255 rev
Carhartt Mens Iconic J140 Firm Duck Active Jac Black X-Large
Carhartt$118.691,202 rev
Columbia Mens Watertight II Waterproof Rain Jacket Black Medium
Columbia$57.152,665 rev
Trending
90-day click momentum
Hanes Mens Full-Zip Eco-Smart Hoodie Charcoal Heather Large
Hanes$12.124.6★
Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.614.5★
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.124.4★
Levis Mens Cotton Field Jacket With Corduroy Collar Tan Lightweight Large
Levi's$69.174.6★
Hanes Mens Full-Zip Eco-Smart Hoodie Navy X-Large
Hanes$12.284.5★
What buyers say about carhartt jacket mens
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Good quality construction”
“keeps me warm”
“Definitely worth the price”
“Feels comfortable”
“The jacket is lightweight”
“As advertised”
“good amount of pockets”
“Excellent material and is so comfortable”
“perfect for cold weather”
What buyers complain about
“To long”
“Looks low quality”
“low quality material”
“the zipper gets stuck very often”
“too thin of a polyester”
“NOT WATERPROOF”
“Didnt last”
“Very thin”
“the seams are already falling apart in multiple places on both of the ones I have of this”
“Cheap waste of money”
Top return reasons
Common questions
- Is carhartt jacket mens profitable to sell on Amazon United States?
- The niche generates $963K/yr across 152 tracked products. 3 of 22 products launched in the last 360 days are still selling. 90-day search growth is -70.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the carhartt jacket mens niche?
- 44 brands and 197 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in carhartt jacket mens?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 8.1% — above our launch gate.
- When does demand for carhartt jacket mens peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 15.9× the quietest.
- What does it cost to enter the carhartt jacket mens niche?
- Listings span $10.99–$296.01; the average listing price is $64.16 (sweet spot $15–$100). The average incumbent carries 7,825 reviews — the moat a new listing must climb.