Carhartt Jacket Mens

Shoppers searched for this 12.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $963K a year.

Searches, last 12 months

12.5M

Growth, 90 days vs prior 90

-70.5%

Conversion, latest week

0.1%

Market size, estimated

$963Ka year

Peak month

December15.9× the quietest month

Top search term

jackets for men2.8M searches a year

Listings sell for $64.16 on average, from $10.99 to $296.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $64.16 that is $16K to $32K a year per listing.

Average price

$64.16inside the $15 to $100 sweet spot

Price range

$10.99–$296.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$16K–$32K

Returns

8.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #80 within Shops. It carries 7,825 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

8.3%

Average rank

#80in Shops

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

7,825per listing

Listings tracked

152

22 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months