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Carhartt Flannel Jacket Men

Fail

Demand is soft, at -69.8% this quarter, so Carhartt Flannel Jacket Men is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$57K/yr136K searches / yr
90-day growth
-69.8%search demand this quarter
Competition
25%top-5 click share · 18 brands · 71 sellers

Flapen Score

Carhartt Flannel Jacket Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Carhartt Flannel Jacket Men is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carhartt Flannel Jacket Men market on Amazon at a glance

Shoppers on Amazon United States searched for Carhartt Flannel Jacket Men 136K times last year and spent an estimated $57K. The top 5 brands take 77% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -69.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-69.8%
Conversion, latest week
0.9%
Market size, estimated
$57Ka year
Top search term
carhartt plaid shirts for men11K searches a year

02 · Price

A sale here is worth $44.27.

Listings sell for $44.27 on average, from $17.44 to $179.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $44.27 that is $0 to $4K a year per listing.

Average price
$44.27inside the $15 to $100 sweet spot
Price range
$17.44–$179.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #1,240 within Shops. It carries 20,635 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
28.3%
Average rank
#1,240in Shops
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
20,635per listing
Listings tracked
93

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Carhartt Flannel Jacket Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

71

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

25%

Top 20: 47%

Open market

18%

  • Brand 129%
  • Brand 227%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Carhartt Flannel Jacket Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 22.7× · 7 of 12 months tracked

Search terms

Top Carhartt Flannel Jacket Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carhartt plaid shirts for men11K/yr
  • carhartt flannel for men43K/yr
  • carhartt flannel jacket men12K/yr
  • carhartt flannel shirt8K/yr
  • carhart flannel7K/yr
  • carhartt flannel shirts9K/yr
  • carhartt mens flannel10K/yr
  • carhartt flannels5K/yr
  • carhartt heavyweight flannel8K/yr
  • carhartt shirts for men flannel4K/yr

Reviews and returns

What reviews say buyers love and hate about Carhartt Flannel Jacket Men

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
10.9%of orders come back
“Shirt is huge”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Carhartt Flannel Jacket Men questions

Answered from the same tracked data.