carhartt flannel jacket men
Skip itSoft demand (-69.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.27avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Good$17.44–$179.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad20,634.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 136K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate
Growth
Bad-69.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, carhartt flannel jacket men is a $57K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 32/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
carhartt flannel jacket men market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $11K–$22K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,240
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 80%
- Out of stock
- 28.3%
- Avg brand age
- 43 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
71
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
25%
Top 20: 47%
Open market
18%
- Legendary Whitetails29%
- Carhartt27%
- Dubinik9%
- Puwasa7%
- Pendleton5%
- WINDFIT5%
Demand
Weekly Amazon search volume, last 29 weeks — -69.8% search growth over the last 90 days.Top carhartt flannel jacket men search terms
- carhartt plaid shirts for men11K/yr
- carhartt flannel for men43K/yr
- carhartt flannel jacket men12K/yr
- carhartt flannel shirt8K/yr
- carhart flannel7K/yr
- carhartt flannel shirts9K/yr
- carhartt mens flannel10K/yr
- carhartt flannels5K/yr
- carhartt heavyweight flannel8K/yr
- carhartt shirts for men flannel4K/yr
Top carhartt flannel jacket men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid Large
Legendary Whitetails$31.544.6★100,538 rev
Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Spice Red X-Large
Carhartt$44.364.8★923 rev
Carhartt Mens Rugged Flex Relaxed Fit Flannel Fleece Lined Hooded Shirt Jac Gravel Large
Carhartt$78.224.8★208 rev
Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Gravel Large
Carhartt$49.104.8★923 rev
Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium
Field & Stream$34.084.4★60 rev
Newest
by launch date
Carhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt X-Large Carhartt Gray
Carhartt$38.663 rev
Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium
Field & Stream$34.0860 rev
CQR Mens 100% All Cotton Button Down Flannel Shirts Long Sleeve Brushed Warm Soft Casual Outdoor Plaid Shirt Suede Hunter Green Large Tall
CQR$37.9024,582 rev
Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre
Pendleton$162.46550 rev
JOGAL Mens Plaid Button Down Shirts Mens Short Sleeve Western Shirts Two Pocket Regular Fit Mens Button Up Casual Shirts Red Large
JOGAL$18.62466 rev
Trending
90-day click momentumCarhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt X-Large Carhartt Gray
Carhartt$38.665.0★
CQR Mens 100% All Cotton Button Down Flannel Shirts Long Sleeve Brushed Warm Soft Casual Outdoor Plaid Shirt Suede Hunter Green Large Tall
CQR$37.904.6★
Legendary Whitetails Mens Poplin Short Sleeve Button Up 100% Cotton Shirt Azure Lake Plaid Medium
Legendary Whitetails$24.994.3★
Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre
Pendleton$162.464.8★
JOGAL Mens Plaid Button Down Shirts Mens Short Sleeve Western Shirts Two Pocket Regular Fit Mens Button Up Casual Shirts Red Large
JOGAL$18.624.4★
What buyers say about carhartt flannel jacket men
What buyers praise and complain about, mined from review topics.What buyers love
“Was well made”
“True fit”
“It keeps him warm”
“Comfortable”
“color was attractive”
“the material is very soft”
“Good fabric weight and appearance, plus its good to now have flannels that arent too tight and short”
“The shirt itself was a good deal”
“They are soft”
“As shown Excellent”
What buyers complain about
“Shirt is huge”
“Will shrink”
“Quality control problem”
“Cheap fabric”
“Blue was a little darker than shown in picture so there isn't as much contrast”
“the length was not ok”
“part of the stitching on the breast pocket is missing”
“Carhartt is so expensive now”
“the same type of shirt has much thinner fabric”
“If you have long arms the sleaves may be too short”
Top return reasons
Common questions
- Is carhartt flannel jacket men profitable to sell on Amazon United States?
- The niche generates $57K/yr across 93 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -69.8%. Flapen's verdict: Skip it (32/100).
- How competitive is the carhartt flannel jacket men niche?
- 18 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in carhartt flannel jacket men?
- Top complaints mined from reviews: Size-Overall, Shrinkage Resistance, Quality-Overall. The return rate is 10.9% — above our launch gate.
- What does it cost to enter the carhartt flannel jacket men niche?
- Listings span $17.44–$179.68; the average listing price is $44.27 (sweet spot $15–$100). The average incumbent carries 20,635 reviews — the moat a new listing must climb.