Carhartt Detroit Jacket

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-80.3%

Conversion, latest week

0.1%

Market size, estimated

$66Ka year

Peak month

January10.7× the quietest month

Top search term

carhartt detroit jacket153K searches a year

Listings sell for $93.64 on average, from $31.40 to $296.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $93.64 that is $0 to $9K a year per listing.

Average price

$93.64inside the $15 to $100 sweet spot

Price range

$31.40–$296.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

12.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #103 within Shops. It carries 3,385 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

12.1%

Average rank

#103in Shops

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,385per listing

Listings tracked

154

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months