carhartt detroit jacket
Skip itSoft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$93.64avg listing price — sweet spot $15–$100
Review moat
Okay3,384.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay$31.40–$296.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$66K$66K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.3%90-day search growth — must beat 0% to launch
Returns
Bad12.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, carhartt detroit jacket is a $66K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
carhartt detroit jacket market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $234K–$281K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 12.1%
- Avg brand age
- 47 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
143
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
16%
Top 20: 44%
Open market
9%
- Carhartt68%
- Dickies7%
- TUAOVA6%
- Levi's4%
- Legendary Whitetails3%
- Cotrasen2%
- Open — no brand owns it (14 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.7×
Top carhartt detroit jacket search terms
- carhartt detroit jacket153K/yr
- carhartt coat162K/yr
- carhartt coats for men168K/yr
- carhartt detroit jacket mens49K/yr
- carhartt detroit26K/yr
- carhartt duck jacket39K/yr
- black carhartt jacket61K/yr
- duck jacket20K/yr
- carhartt work jacket31K/yr
- carhartt active jacket34K/yr
Top carhartt detroit jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown X-Large Tall
Carhartt$116.704.6★7,324 rev
Carhartt Mens Iconic J01 Duck Detroit Jacket Black Medium
Carhartt$107.884.6★7,324 rev
Carhartt Mens Full Swing Loose Fit Washed Duck Fleece-Lined Active Jacket-Carhartt Brown-2X-Large
Carhartt$143.454.8★2,934 rev
Carhartt Mens Rugged Flex Relaxed Fit Duck Detroit Jacket Carhartt Brown XX-Large
Carhartt$127.234.5★443 rev
Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium
Carhartt$117.524.6★7,324 rev
Newest
by launch date
Levis Mens Cotton Depot Jacket with Corduroy Collar Worker Brown Medium
Levi's$66.0869 rev
Levis Mens Cotton Field Jacket With Corduroy Collar Tan Lightweight Large
Levi's$69.17255 rev
Carhartt Mens Iconic J140 Firm Duck Active Jac Black X-Large
Carhartt$118.691,202 rev
Dickies Unlined Eisenhower Jacket DARK NAVY L RG
Dickies$56.503,541 rev
Dickies Unlined Eisenhower Jacket BLACK XL RG
Dickies$52.303,541 rev
Trending
90-day click momentum
Mens Flannel Lined Waxed Cotton Shirt Jacket Tobacco X-Large
Legendary Whitetails$84.164.4★
Carhartt Mens Rugged Flex Relaxed Fit Duck Detroit Jacket Black XX-Large/Tall
Carhartt$111.494.5★
Dickies Unlined Eisenhower Jacket DARK NAVY L RG
Dickies$56.504.5★
Levis Mens Cotton Field Jacket With Corduroy Collar Tan Lightweight Large
Levi's$69.174.6★
Carhartt Scrubs for Men Rugged Flex Bonded Fleece Jacket with 3 Pockets
Carhartt$52.314.6★
What buyers say about carhartt detroit jacket
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“Quality: This coat is well made”
“that fits this snug”
“Good price”
“Very comfortable”
“Durable and comfortable”
“Comfy light jacket”
“Better than I expected”
“excellent for extreme cold weather environments”
“Excellent material and is so comfortable”
What buyers complain about
“did not fit”
“Broken zipper”
“pockets are not where they should be”
“Cheap trash”
“Sleeves way too long”
“A little heavy”
“Stitching was already coming apart when I received”
“Cheap waste of money”
“Extremely polyester”
“not durable at all”
Top return reasons
Common questions
- Is carhartt detroit jacket profitable to sell on Amazon United States?
- The niche generates $66K/yr across 154 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -80.3%. Flapen's verdict: Skip it (29/100).
- How competitive is the carhartt detroit jacket niche?
- 20 brands and 143 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in carhartt detroit jacket?
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Pockets/Compartments. The return rate is 12.9% — above our launch gate.
- When does demand for carhartt detroit jacket peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.7× the quietest.
- What does it cost to enter the carhartt detroit jacket niche?
- Listings span $31.40–$296.01; the average listing price is $93.64 (sweet spot $15–$100). The average incumbent carries 3,385 reviews — the moat a new listing must climb.