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Carhartt Coveralls

Fail

Demand is soft, at -74.9% this quarter, so Carhartt Coveralls is a Fail.

Flapen Score
26
26 / 100
Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 45
Market size
$54K/yr122K searches / yr
90-day growth
-74.9%search demand this quarter
Competition
47%top-5 click share · 8 brands · 68 sellers

Flapen Score

Carhartt Coveralls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Carhartt Coveralls is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carhartt Coveralls market on Amazon at a glance

Shoppers on Amazon United States searched for Carhartt Coveralls 122K times last year and spent an estimated $54K. The top 5 brands take 94% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -74.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-74.9%
Conversion, latest week
0.5%
Market size, estimated
$54Ka year
Top search term
carhartt coveralls54K searches a year

02 · Price

A sale here is worth $92.63.

Listings sell for $92.63 on average, from $35.97 to $258.21. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $92.63 that is $0 to $9K a year per listing.

Average price
$92.63inside the $15 to $100 sweet spot
Price range
$35.97–$258.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #956 within Shops. It carries 6,989 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#956in Shops
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
6,989per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Carhartt Coveralls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

68

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

4%

  • Brand 173%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Carhartt Coveralls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.0× · 7 of 12 months tracked

Search terms

Top Carhartt Coveralls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carhartt coveralls54K/yr
  • carhartt jumpsuit for men35K/yr
  • carhartt coverall6K/yr
  • coveralls carhartt4K/yr
  • carhart coveralls5K/yr
  • coveralls for men carhartt5K/yr
  • carhartt coveralls men8K/yr
  • mens carhartt coveralls5K/yr

Reviews and returns

What reviews say buyers love and hate about Carhartt Coveralls

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
13.2%of orders come back
“The fit is also weird”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Carhartt Coveralls questions

Answered from the same tracked data.