carebear costumes
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.99avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$9.40–$59.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,648.15avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Bad10.5%return rate — above 5% kills the launch gate
Market size
Bad$6K$6K/yr · 168K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, carebear costumes is a $6K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
carebear costumes market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $18K–$27K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #36,307
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 70%
- Out of stock
- 12.3%
- Avg brand age
- 35 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
29
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
27%
Top 20: 65%
Open market
15%
- Fun Costumes29%
- Mad Engine27%
- COSUSKET18%
- Care Bears7%
- Forever Lazy3%
- Touchat3%
- Open — no brand owns it (14 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 75.4×
Top carebear costumes search terms
- care bear onesie adult37K/yr
- carebear onesie adult19K/yr
- care bear onesie61K/yr
- care bear onesie adult women7K/yr
- adult care bear onesie5K/yr
- care bears onesie8K/yr
- carebear onesie8K/yr
- care bear onesies6K/yr
- care bear onsie5K/yr
- carebear onesies5K/yr
Top carebear costumes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun Costumes Adult Care Bears Classic Grumpy Bear Costume Onesie Suit for Men and Women - Blue - Medium
Fun Costumes$49.754.4★418 rev
Mad Engine Care Bears Hooded Union Suit Footless Sleeper Costume Pajama For Men or Women (Cheer Bear Large/X-Large)
Mad Engine$35.384.2★50 rev
Care Bears womens Care Bears 5 Pack No Show Casual Sock Assorted Bright 11-Sep US
Care Bears$9.404.8★570 rev
Mad Engine Care Bears Hooded Union Suit Footless One Piece Costume Pajama For Men or Women (Grumpy Bear Large/X-Large)
Mad Engine$38.834.2★50 rev
COSUSKET Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Animal One Piece Halloween Costume Sleepwear Homewear
COSUSKET$29.914.7★4,269 rev
Newest
by launch date
Adult Care Bears Funshine Bear Costume Jumpsuit for Men & Women with Hood Ears & Embroidered Heart - Halloween Cosplay X-Large
Fun Costumes$53.117 rev
ROC PARTY Pastel Beary Cute Onesie for Unisex Adults - Hooded Rainbow Bear Pajamas Costume Jumpsuit with 3D Ears & Rainbow Belly for Halloween & Cosplay (Beary Cute Small)
ROC PARTY$21.5493 rev
Mad Engine Care Bears Adult Kigurumi Union Suit Funshine Bear Costume Pajama Outfit (XX-Small/X-Small) Yellow
Mad Engine$34.1621 rev
Mad Engine Care Bears Adult Kigurumi Union Suit Funshine Bear Costume Pajama Outfit (2X-Large/3X-Large) Yellow
Mad Engine$34.9421 rev
Mad Engine Care Bears Hooded Union Suit Footless Sleeper Costume Pajama For Men or Women (Cheer Bear Large/X-Large)
Mad Engine$35.3850 rev
Trending
90-day click momentum
COSUSKET Snug Fit Unisex Adult Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear Light Blue
COSUSKET$25.334.7★
Touchat Shark Blanket Hoodie Onesie Wearable Blankets Hoodie Adult Warm Flannel Throw Blanket Tail Sleeping Bag Cartoon Costume Shark Onesie Funny Gifts for Adults (Pink M)
Touchat$20.154.5★
Forever Lazy Footed Adult Onesie - Mary Jane - XS
Forever Lazy$39.504.5★
Funziez! Sherpa Bear Adult Onesie - Animal Halloween Costume - Plush Teddy One Piece Cosplay Suit for Adults Women and Men(Brown Large)
Funziez!$34.204.6★
COSUSKET Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Animal One Piece Halloween Costume Sleepwear Homewear
COSUSKET$30.934.7★
What buyers say about carebear costumes
What buyers praise and complain about, mined from review topics.What buyers love
“Warm Comfy”
“Comfy and warm”
“Fits nice”
“This shark blanket is unbelievably soft”
“Good quality”
“Material is great”
“Great value for your money”
“You get exactly what is advertised”
“The zipper zips up nicely”
“It is very simple”
What buyers complain about
“These are small”
“after 2 days of use it ripped”
“its thick furry”
“Mouth is not stretchy”
“Material”
“Cheap as can be”
“Has no comfort or warmth value”
“It did come a little wrinkled”
“I wish they depicted these features”
“Cheap as cheap could be”
Top return reasons
Common questions
- Is carebear costumes profitable to sell on Amazon United States?
- The niche generates $6K/yr across 66 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the carebear costumes niche?
- 20 brands and 29 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in carebear costumes?
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 10.5% — above our launch gate.
- When does demand for carebear costumes peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 75.4× the quietest.
- What does it cost to enter the carebear costumes niche?
- Listings span $9.40–$59.45; the average listing price is $35.99 (sweet spot $15–$100). The average incumbent carries 1,648 reviews — the moat a new listing must climb.