Is cardinal necklace profitable to sell on Amazon United States?

The niche generates $25K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the cardinal necklace niche?

25 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in cardinal necklace?

Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 1.6%.

When does demand for cardinal necklace peak?

Demand peaks in Dec; the busiest month runs 7.7× the quietest.

What does it cost to enter the cardinal necklace niche?

Listings span $5.01–$108.69; the average listing price is $28.35 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.

cardinal necklace

Worth a look

Shows a thin review moat (100 avg reviews), but a small market ($25K/yr) keeps it on the watch list.

Review moat

Incredible99.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$28.35

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$5.01–$108.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$25K

$25K/yr · 83K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, cardinal necklace is a $25K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cardinal necklace market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 1.0%
Avg BSR: #18,769
Page quality: 0%
Prime: 95%
Sponsored: 73%
Out of stock: 5.7%
Avg brand age: 33 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

43%

Top 20: 84%

Open market

38%

SOULMEET16%
Fenthring14%
OBSUN11%
Alex and Ani9%
Yocoyee6%
WXCATIM5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 7.7×

Open Trend

Top cardinal necklace search terms

cardinal necklace29K/yr -1.0%1.2% conv.
cardinal jewelry17K/yr +21.0%0.3% conv.
cardinal necklaces for women19K/yr -27.2%1.6% conv.
cardinal jewelry for women14K/yr +0.9%0.5% conv.
red cardinal necklace4K/yr -50.4%0.4% conv.

All search terms

Top cardinal necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOULMEET Heart Cardinal Locket Necklace That Holds 2 Pictures Photo Bird Locket Pendant Sterling Silver Custom Jewelry for Family (Locket only)

SOULMEET$72.033.9★6 rev

OBSUN Cardinal Necklace Red Cardinal Gifts for Women Sympathy Gifts For Loss Of Loved One Mom Dad Grandma

OBSUN$12.884.2★14 rev

Fenthring Red Cardinal Gifts Spoon Cardinal Ring Sterling Silver Spoon Rings for Women Memorial Bird Christmas Jewelry for Lloss of Loved One Adjustable Size

Fenthring$34.074.9★10 rev

WXCATIM Memorial Bracelet Sympathy Gifts For Loss Of Loved One Red Cardinal Gifts In Memory Of Loved One Gift Bereavement Gift For Loss Of Mom Dad Daughter Son Memorial Bracelets For Women

WXCATIM$9.004.6★45 rev

Alex and Ani Cardinal Necklace for Women - Ruby & Pav Cardinal Pendant Adjustable Chain Elegant Jewelry for Meaningful Connection & Style Ideal Gift for Women

Alex and Ani$34.784.6★15 rev

Newest

by launch date

OBSUN Cardinal Necklace Red Cardinal Gifts for Women Sympathy Gifts For Loss Of Loved One Mom Dad Grandma

OBSUN$12.8814 rev

3mo ago

The Bradford Exchange Cardinal Pendant Necklace with White Topaz and Infinity Symbol Tribute Design

The Bradford Exchange$108.692 rev

5mo ago

Zeraph Animal Pendant Necklace Collection Wildlife Sea & Mythical Inspired Charm Jewelry Nature & Pet Lover Symbolic Necklace Boho Vintage Gift for Women Men (Cardinal Bird)

Zeraph$11.4830 rev

8mo ago

Alex and Ani Cardinal Necklace for Women - Ruby & Pav Cardinal Pendant Adjustable Chain Elegant Jewelry for Meaningful Connection & Style Ideal Gift for Women

Alex and Ani$34.7815 rev

9mo ago

ALEX AND ANI Cardinal Bracelet for Women - Enamel Charm with Ruby Crystals Cardinal Jewelry for Women Symbol of Devotion & Loving Relationships

ALEX AND ANI$28.093 rev

9mo ago

What buyers say about cardinal necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Great quality bracelet”

Gifting Purpose11%

“I was happy to give it to my mother as a Christmas gift to resemble my dads spirit”

Color11%

“the color is very bright”

Size-Overall7%

“The sizes of good size”

Advertised Vs Actual Product5%

“As described”

Weight Heavy4%

“heavy duty”

Value For Money3%

“Great, low price”

Chain/Key Quality3%

“Its a good size chain”

Embellishment/Embroidery Quality3%

“Beautiful bracelet”

Shape/Style3%

“Very elegant”

What buyers complain about

Size-Overall23%

“small”

Color18%

“Its changing colors”

Durability17%

“Broke”

Locking Mechanism5%

“not secure”

Metal Authenticity3%

“the silver came off”

Thickness3%

“The pendant is about 1/16 inch thick, so dainty”

Advertised Vs Actual Product2%

“The cardinal is not quite as detailed as in the picture”

Allergies1%

“The description does not list this necklace as hypoallergenic”

Top return reasons

Size-Overall42%

Wrist Fit16%

Quality-Overall8%

Advertised Vs Actual Product5%

Defective Material/Parts5%

Metal Authenticity3%

Width3%

Ease Of Use3%

Chain/Key Quality1%

Wrong Dimensions1%

Common questions

Is cardinal necklace profitable to sell on Amazon United States?: The niche generates $25K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the cardinal necklace niche?: 25 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in cardinal necklace?: Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 1.6%.
When does demand for cardinal necklace peak?: Demand peaks in Dec; the busiest month runs 7.7× the quietest.
What does it cost to enter the cardinal necklace niche?: Listings span $5.01–$108.69; the average listing price is $28.35 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.