cardinal earrings
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible76.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good$5.74–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, cardinal earrings is a $24K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
cardinal earrings market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $18K–$23K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #17,846
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 11.4%
- Avg brand age
- 40 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
28
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
36%
Top 20: 80%
Open market
36%
- OSCCI21%
- Generic16%
- Fenthring9%
- NEWEI8%
- lotus & leaf6%
- FANUFAN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.5×
Top cardinal earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cardinal Red Bird Dangle Drop Earrings for Women Dainty Bird Heart Fish Hook Earrings Memorial Jewelry (Silver)
OSCCI$9.684.5★60 rev
Northern cardinal handmade stud bird earrings for women stainless steel post (Male - Male)
Generic$11.704.4★33 rev
Cardinal Earrings 925 Sterling Silver Red Cardinal Hoop Earrings Cardinal Jewelry Gifts for Women
lotus & leaf$29.223.9★94 rev
NEWEI Acrylic Cute Red Cardinal Bird Earrings Dangle Jewelry Northern Cardinal Gifts for Women Animal Bird Lovers Accessories (Red)
NEWEI$6.114.7★9 rev
Red Cardinal Hoop Earrings 925 Sterling Silver Memorial Cardinals Appear When Angels Are Near Cute Bird Jewelry Gifts
FANUFAN$21.384.6★26 rev
Newest
by launch date
Alex and Ani Cardinal Hoop Earrings for Women - Shiny Gold Reversible Braided Hoops with Ruby Crystal Enamel Charms Elegant Jewelry Gift
Alex and Ani$31.1311 rev
Red Cardinal Hoop Earrings 925 Sterling Silver Memorial Cardinals Appear When Angels Are Near Cute Bird Jewelry Gifts
FANUFAN$21.3826 rev
WEVENI Acrylic Cute Floral Cardinal Earrings Dangle Flower Bird Mushroom Spring Summer Jewelry Red Cardinal Gifts for Bird Lovers Women Mom (Red)
WEVENI$6.3025 rev
NEWEI Acrylic Cute Red Cardinal Bird Earrings Dangle Jewelry Northern Cardinal Gifts for Women Animal Bird Lovers Accessories (Red)
NEWEI$6.119 rev
Womens Fashion Celtic Knot Cardinal Drop Earrings Red Cardinal Daily Wear Jewelry
OSCCI$9.967 rev
Trending
90-day click momentum
Cardinal Earrings for Women Sterling Silver 925 Red Cardinal Bird Earrings Dangle Cute Heart Cardinal Jewelry Memorial Valentines Mothers Day Gifts
Fenthring$35.704.6★
Northern cardinal handmade stud bird earrings for women stainless steel post (Female - male)
Generic$11.724.4★
Alex and Ani Cardinal Hoop Earrings for Women - Shiny Gold Reversible Braided Hoops with Ruby Crystal Enamel Charms Elegant Jewelry Gift
Alex and Ani$31.134.8★
Silver Forest Cardinal Dangle Fashion Earrings
Silver Forest$30.604.6★
NEWEI Acrylic Cute Red Cardinal Bird Earrings Dangle Jewelry Northern Cardinal Gifts for Women Animal Bird Lovers Accessories (Red)
NEWEI$6.114.7★
What buyers say about cardinal earrings
What buyers praise and complain about, mined from review topics.What buyers love
“it was a gift”
“Very well made”
“Beautiful and bright”
“they were extremely comfortable”
“a good size”
“lightweight”
“Very attractive, dainty and pretty”
“True to picture”
“The design strikes a wonderful balance between elegance and personality”
“sturdy”
What buyers complain about
“These are a lot bigger than I thought”
“Cheaply made”
“Very difficult to put on”
“Reacted with and infected my ear”
“picture is deceiving”
“Waste of money”
“they literally fell apart”
“Earring back didn't work for us”
“It was uncomfortable as well”
Top return reasons
Common questions
- Is cardinal earrings profitable to sell on Amazon United States?
- The niche generates $24K/yr across 33 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the cardinal earrings niche?
- 23 brands and 28 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in cardinal earrings?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 2.7%.
- When does demand for cardinal earrings peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the cardinal earrings niche?
- Listings span $5.74–$35.70; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.