Skip to content

Card Holder Keychain

Fail

Buyers convert on only 0.9% of searches, so Card Holder Keychain is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$98K/yr827K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
20%top-5 click share · 75 brands · 89 sellers

Flapen Score

Card Holder Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Card Holder Keychain is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Holder Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Card Holder Keychain 827K times last year and spent an estimated $98K. The top 5 brands take 33% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
827K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
0.9%
Market size, estimated
$98Ka year
Peak month
August1.4× the quietest month
Top search term
card holder keychain155K searches a year

02 · Price

A sale here is worth $13.69.

Listings sell for $13.69 on average, from $5.47 to $74.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $13.69 that is $0 to $1K a year per listing.

Average price
$13.69under the $15 to $100 sweet spot
Price range
$5.47–$74.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,962 within Wallets, Card Cases & Money Organizers. It carries 4,947 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#1,962in Wallets, Card Cases & Money Organizers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,947per listing
Listings tracked
124

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Card Holder Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

75 falling

Sellers

89

Top-5 brand share

33%

Top 20: 69%

Top-5 click share

20%

Top 20: 50%

Open market

62%

  • Brand 18%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Card Holder Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Card Holder Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card holder keychain155K/yr
  • lanyard wallet132K/yr
  • keychain card holder72K/yr
  • dual pouch wristlet96K/yr
  • lanyard wallet for women40K/yr
  • pouch wallet43K/yr
  • card pouch37K/yr
  • id holder keychain47K/yr
  • key holder wallet22K/yr
  • lululemon wallet keychain29K/yr

Reviews and returns

What reviews say buyers love and hate about Card Holder Keychain

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
3.1%of orders come back
“Didnt last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Card Holder Keychain questions

Answered from the same tracked data.