Card Holder Keychain
FailBuyers convert on only 0.9% of searches, so Card Holder Keychain is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $98K/yr827K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 20%top-5 click share · 75 brands · 89 sellers
Flapen Score
Card Holder Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Card Holder Keychain is stronger. Inside it, weaker.
Market
The Card Holder Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Card Holder Keychain 827K times last year and spent an estimated $98K. The top 5 brands take 33% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.
- Searches, last 12 months
- 827K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $98Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- card holder keychain155K searches a year
02 · Price
A sale here is worth $13.69.
Listings sell for $13.69 on average, from $5.47 to $74.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $13.69 that is $0 to $1K a year per listing.
- Average price
- $13.69under the $15 to $100 sweet spot
- Price range
- $5.47–$74.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,962 within Wallets, Card Cases & Money Organizers. It carries 4,947 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #1,962in Wallets, Card Cases & Money Organizers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 4,947per listing
- Listings tracked
- 124
04 · Newcomers
8 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Card Holder Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FurArt Zipper Wallet Women RFID Blocking Credit Card Wallet Business Card Holder Compact Size KeyChain Wallet
- Price
- $9.05
- Rating
- 4.6/5
- Reviews
- 63,186
- Age
- 7y ago

Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
- Price
- $12.57
- Rating
- 4.4/5
- Reviews
- 1,979
- Age
- 1y ago

Thread Wallets Ultra Slim Minimalist Card Holder Wallet for Men and Women (Off White One Size)
- Price
- $14.37
- Rating
- 4.6/5
- Reviews
- 16,041
- Age
- 5y ago

Keychain Wallet Mini Zip Around Wristlet Wallets for Women Detachable Dual Pouch Wristlet Portable Coin Purse Small Wallets
- Price
- $14.46
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 2y ago

Mums Memory Mini Zip Around Wristlet Wallets for Women -KeyChain Wallet with Detachable Dual Pouch Wristlet -Key Chain Coin Purse Small Wallets
- Price
- $14.02
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 2y ago
Trending
estimated 90-day click momentum
Mums memory Mini Zip Around Wristlet Wallet for Women Dual Pouch Wristlet Portable Wallet Coin Purse Mini Women Coin Pocket (Leopard)
- Price
- $18.16
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 9mo ago

Stylish Wristlet Keychain Wallet for Women - Slim Design Credit Card Holder w/ Plenty of Storage incl. Clear ID Window & Zipper Pocket - Easy Carry RFID Blocking Wallet w/ Tassel Lanyard & Gold Rings
- Price
- $8.85
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 9mo ago

BAOSIWA Wristlet Wallets for Women Small Keychain Wallets Woman Green RFID Blocking Credit Card Holder with Zipper Coin Pocket ID Window
- Price
- $10.80
- Rating
- 4.6/5
- Reviews
- 992
- Age
- 1y ago

CHENSPRX Minimalist RFID Blocking Small Wallet with ID Window WaterResistant Zip Id Case Wallet with Lanyard Keychain for Cards Cash Travel Women Men
- Price
- $15.75
- Rating
- 4.7/5
- Reviews
- 3,249
- Age
- 4y ago

CHENSPRX Minimalist RFID Blocking Small Wallet with ID Window WaterResistant Zip Id Case Wallet with Lanyard Keychain for Cards Cash Travel Women Men (Black)
- Price
- $15.77
- Rating
- 4.7/5
- Reviews
- 3,249
- Age
- 4y ago
Newest
by launch date
Stylish Wristlet Keychain Wallet for Women - Slim Design Credit Card Holder w/ Plenty of Storage incl. Clear ID Window & Zipper Pocket - Easy Carry RFID Blocking Wallet w/ Tassel Lanyard & Gold Rings
- Price
- $8.85
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 9mo ago

Mums memory Mini Zip Around Wristlet Wallet for Women Dual Pouch Wristlet Portable Wallet Coin Purse Mini Women Coin Pocket (Leopard)
- Price
- $18.16
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 9mo ago

BAOSIWA Wristlet Wallets for Women Small Keychain Wallets Woman Green RFID Blocking Credit Card Holder with Zipper Coin Pocket ID Window
- Price
- $10.80
- Rating
- 4.6/5
- Reviews
- 992
- Age
- 1y ago

YDF The Iris Wallet for Women Mini Zip Card Case with Clear ID Window Zipper Coin Purse Lightweight Portable Keychain Wallet
- Price
- $9.84
- Rating
- 4.8/5
- Reviews
- 1,534
- Age
- 1y ago

Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
- Price
- $12.57
- Rating
- 4.4/5
- Reviews
- 1,979
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
75 falling
Sellers
89
Est. top-5 brand share
33%
Top 20: 69%
Est. top-5 click share
20%
Top 20: 50%
Open market
62%
- CHENSPRX8%
- Thread Wallets7%
- Mum's memory7%
- FurArt6%
- Tiostep6%
- Sodsay5%
Demand
Card Holder Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Card Holder Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- card holder keychain155K/yr
- lanyard wallet132K/yr
- keychain card holder72K/yr
- dual pouch wristlet96K/yr
- lanyard wallet for women40K/yr
- pouch wallet43K/yr
- card pouch37K/yr
- id holder keychain47K/yr
- key holder wallet22K/yr
- lululemon wallet keychain29K/yr
Reviews and returns
What reviews say buyers love and hate about Card Holder Keychain
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Card Holder Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









