Card Holder
MaybeThe top 5 brands take only 46% of clicks. But buyers convert on only 1.4% of searches, so Card Holder is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $768K/yr3.2M searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 31%top-5 click share · 39 brands · 51 sellers
Flapen Score
Card Holder against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Card Holder is stronger. Inside it, weaker.
Market
The Card Holder market on Amazon at a glance
Shoppers on Amazon United States searched for Card Holder 3.2M times last year and spent an estimated $768K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $768K a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $768Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- credit card holder for women827K searches a year
02 · Price
A sale here is worth $17.19.
Listings sell for $17.19 on average, from $5.46 to $74.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $17.19 that is $9K to $13K a year per listing.
- Average price
- $17.19inside the $15 to $100 sweet spot
- Price range
- $5.46–$74.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #170 within Wallets, Card Cases & Money Organizers. It carries 7,741 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #170in Wallets, Card Cases & Money Organizers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 7,741per listing
- Listings tracked
- 68
04 · Newcomers
7 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Card Holder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FurArt Zipper Wallet Women RFID Blocking Credit Card Wallet Business Card Holder Compact Size KeyChain Wallet
- Price
- $9.05
- Rating
- 4.6/5
- Reviews
- 63,186
- Age
- 7y ago
Tipmile Credit Card Holder for Women Slim Minimalist Front Pocket RFID Blocking Wallet Small Compact Card Case with ID Window Vibrant Pink
- Price
- $5.69
- Rating
- 4.6/5
- Reviews
- 1,743
- Age
- 1y ago
ELFISH Mini RFID Aluminum Wallet Credit Cards Holder Business Card Case Metal ID Case for Men WomenHappy Flower
- Price
- $5.67
- Rating
- 4.6/5
- Reviews
- 22,520
- Age
- 3y ago
BOSTANTEN Leather Wallets for Women Large RFID Blocking Slim Bifold Purse Card Holder with Zipper Pocket Beige Brown
- Price
- $18.47
- Rating
- 4.4/5
- Reviews
- 4,520
- Age
- 4y ago
Kaabao Credit Card Holder Small RFID Blocking Wallet Business Metal Slim Mini Aluminum Hard Case for Women Men Gift (Lrises)
- Price
- $5.90
- Rating
- 4.6/5
- Reviews
- 10,389
- Age
- 6y ago
Trending
estimated 90-day click momentum
Mayski 2 Pack Credit Card Holder RFID Blocking Happy Flower Aluminum Alloy Hard Case Small Mini Business Metal Wallet for Women Men
- Price
- $6.73
- Rating
- 4.4/5
- Reviews
- 3,209
- Age
- 5mo ago
Airkit Wristlet Wallets for Women Keychain RFID Blocking Credit Card Holder Small Girly Wallet with Bracelet Silicone Beaded Tassel Key Ring Card Holder Creamy Grey
- Price
- $8.80
- Rating
- 4.6/5
- Reviews
- 615
- Age
- 2y ago
Airkit Small ID Cases Credit Card Holder for Women Slim RFID Blocking Wallet Mini Tiny Thin Pocket Wallet Gift for Ladies Black
- Price
- $6.00
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 7mo ago
RFID Wallet for Women with AirTag Holder - Slim Small Trifold Wallets Anti-Theft Pop up Card Holder for Air Tag Front Pocket Minimalist Premium Leather Ultra Thin ID Window Cash Slot
- Price
- $38.65
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 6mo ago
Michael Kors Womens Jet Set Card Holder Gold-Tone Hardware/Black One Size
- Price
- $34.43
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8y ago
Newest
by launch dateMayski 2 Pack Credit Card Holder RFID Blocking Happy Flower Aluminum Alloy Hard Case Small Mini Business Metal Wallet for Women Men
- Price
- $6.73
- Rating
- 4.4/5
- Reviews
- 3,209
- Age
- 5mo ago
RFID Wallet for Women with AirTag Holder - Slim Small Trifold Wallets Anti-Theft Pop up Card Holder for Air Tag Front Pocket Minimalist Premium Leather Ultra Thin ID Window Cash Slot
- Price
- $38.65
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 6mo ago
Airkit Small ID Cases Credit Card Holder for Women Slim RFID Blocking Wallet Mini Tiny Thin Pocket Wallet Gift for Ladies Black
- Price
- $6.00
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 7mo ago
BOSTANTEN Credit Card Holder RFID Leather Small Wallets Woman Accordion Zipper Card Wallet Beige
- Price
- $9.86
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 1y ago
QLD RFID Wallet Women - Small Slim Trifold Wallet Anti-Theft Pop up Card Holder Minimalist Ultra Thin Front Pocket Premium Leather 9-11 Cards Capacity | ID Window | Cash Slot
- Price
- $36.43
- Rating
- 4.6/5
- Reviews
- 784
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
39 falling
Sellers
51
Est. top-5 brand share
46%
Top 20: 84%
Est. top-5 click share
31%
Top 20: 60%
Open market
49%
- FurArt12%
- Tipmile9%
- BOSTANTEN9%
- Airkit8%
- ELFISH8%
- Mayski5%
Demand
Card Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Card Holder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- credit card holder for women827K/yr
- card wallets for women425K/yr
- card case357K/yr
- tarjeteros de mujer269K/yr
- card holder for women332K/yr
- womens card & id cases76K/yr
- card holder wallet for women111K/yr
- credit card wallets for women105K/yr
- womens card holder98K/yr
- credit card organizer91K/yr
Reviews and returns
What reviews say buyers love and hate about Card Holder
We read the reviews and the return reasons for every product selling here.
“are too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Card Holder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data