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Card Holder

Maybe

The top 5 brands take only 46% of clicks. But buyers convert on only 1.4% of searches, so Card Holder is a Maybe.

Filters No Dominant Brand
Flapen Score
54
54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$768K/yr3.2M searches / yr
90-day growth
-11.2%search demand this quarter
Competition
31%top-5 click share · 39 brands · 51 sellers

Flapen Score

Card Holder against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Card Holder is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Card Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Card Holder 3.2M times last year and spent an estimated $768K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $768K a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
1.4%
Market size, estimated
$768Ka year
Peak month
December3.1× the quietest month
Top search term
credit card holder for women827K searches a year

02 · Price

A sale here is worth $17.19.

Listings sell for $17.19 on average, from $5.46 to $74.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $17.19 that is $9K to $13K a year per listing.

Average price
$17.19inside the $15 to $100 sweet spot
Price range
$5.46–$74.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #170 within Wallets, Card Cases & Money Organizers. It carries 7,741 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#170in Wallets, Card Cases & Money Organizers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
7,741per listing
Listings tracked
68

04 · Newcomers

7 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

51

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

31%

Top 20: 60%

Open market

49%

  • Brand 112%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • credit card holder for women827K/yr
  • card wallets for women425K/yr
  • card case357K/yr
  • tarjeteros de mujer269K/yr
  • card holder for women332K/yr
  • womens card & id cases76K/yr
  • card holder wallet for women111K/yr
  • credit card wallets for women105K/yr
  • womens card holder98K/yr
  • credit card organizer91K/yr

Reviews and returns

What reviews say buyers love and hate about Card Holder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
3.6%of orders come back
“are too short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

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All Clothing, Shoes & Jewelry niches

FAQ

Common Card Holder questions

Answered from the same tracked data.