Skip to content

Captain Hook Hat

Fail

Shoppers spend an estimated $45K a year here, so Captain Hook Hat is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$45K/yr41K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
64%top-5 click share · 13 brands · 49 sellers

Flapen Score

Captain Hook Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Captain Hook Hat is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Captain Hook Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Captain Hook Hat 41K times last year and spent an estimated $45K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
3.3%
Market size, estimated
$45Ka year
Peak month
October30.3× the quietest month
Top search term
captain hook hat36K searches a year

02 · Price

A sale here is worth $33.10.

Listings sell for $33.10 on average, from $7.84 to $116.54. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.10 that is $0 to $3K a year per listing.

Average price
$33.10inside the $15 to $100 sweet spot
Price range
$7.84–$116.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #887 within Headwear. It carries 318 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
65%
Out of stock, average day
14.4%
Average rank
#887in Headwear
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
318per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Captain Hook Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

49

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • Brand 136%
  • Brand 231%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Captain Hook Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 30.3×

Reviews and returns

What reviews say buyers love and hate about Captain Hook Hat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
45%of negative reviews mention “Size-Overall”
8.1%of orders come back
“DOES NOT fit my head. I have a very small noggin”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Captain Hook Hat questions

Answered from the same tracked data.