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Captain Hook Costume Kids

Fail

Shoppers spend an estimated $12K a year here, so Captain Hook Costume Kids is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$12K/yr48K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
78%top-5 click share · 9 brands · 38 sellers

Flapen Score

Captain Hook Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Captain Hook Costume Kids is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Captain Hook Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Captain Hook Costume Kids 48K times last year and spent an estimated $12K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
0.7%
Market size, estimated
$12Ka year
Peak month
October20.5× the quietest month
Top search term
captain hook costume kids38K searches a year

02 · Price

A sale here is worth $35.72.

Listings sell for $35.72 on average, from $7.84 to $77.75. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.72 that is $0 to $4K a year per listing.

Average price
$35.72inside the $15 to $100 sweet spot
Price range
$7.84–$77.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #2,310 within Boys. It carries 231 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
58%
Out of stock, average day
14.1%
Average rank
#2,310in Boys
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
231per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Captain Hook Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

38

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Brand 151%
  • Brand 222%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Captain Hook Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 20.5×

Search terms

Top Captain Hook Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • captain hook costume kids38K/yr
  • kids captain hook costume6K/yr
  • toddler captain hook costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Captain Hook Costume Kids

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
6.4%of orders come back
“Everything was way too large”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Captain Hook Costume Kids questions

Answered from the same tracked data.