Captain Hat

Shoppers searched for this 714K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +88.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $816K a year.

Searches, last 12 months

714K

Growth, 90 days vs prior 90

+88.6%

Conversion, latest week

7.1%

Market size, estimated

$816Ka year

Peak month

October7.2× the quietest month

Top search term

captain hat290K searches a year

Listings sell for $16.11 on average, from $8.58 to $25.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $16.11 that is $40K to $48K a year per listing.

Average price

$16.11inside the $15 to $100 sweet spot

Price range

$8.58–$25.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$40K–$48K

Returns

7.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10,783 within Baseball Caps. It carries 676 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10,783in Baseball Caps

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

676per listing

Listings tracked

25

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months