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Captain America Costume

Fail

Buyers convert on only 1.5% of searches, so Captain America Costume is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$325K/yr614K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
43%top-5 click share · 13 brands · 42 sellers

Flapen Score

Captain America Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Captain America Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Captain America Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Captain America Costume 614K times last year and spent an estimated $325K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
1.5%
Market size, estimated
$325Ka year
Peak month
October16.0× the quietest month
Top search term
captain america costume190K searches a year

02 · Price

A sale here is worth $35.51.

Listings sell for $35.51 on average, from $10.47 to $192.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $35.51 that is $4K to $9K a year per listing.

Average price
$35.51inside the $15 to $100 sweet spot
Price range
$10.47–$192.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #1,230 within Boys. It carries 399 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
15.8%
Average rank
#1,230in Boys
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
399per listing
Listings tracked
33

04 · Newcomers

5 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Captain America Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

42

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

16%

  • Brand 124%
  • Brand 223%
  • Brand 320%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 16%)

Demand

Captain America Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 16.0×

Search terms

Top Captain America Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • captain america costume190K/yr
  • captain america costume kids258K/yr
  • capitan america costume kids18K/yr
  • captain america suit8K/yr
  • captain america kids costume10K/yr
  • captain america toddler costume12K/yr
  • captain america costume 4t10K/yr
  • toddler captain america costume15K/yr
  • disfraz capitan america nio7K/yr
  • disfraz de capitan america para nio6K/yr

Reviews and returns

What reviews say buyers love and hate about Captain America Costume

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Bad fit”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Captain America Costume questions

Answered from the same tracked data.