Capsule Wardrobe for Women 2024

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

435K

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

0.1%

Market size, estimated

$11Ka year

Peak month

July2.0× the quietest month

Top search term

zesica218K searches a year

Listings sell for $29.20 on average, from $8.44 to $61.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.20 that is $0 to $3K a year per listing.

Average price

$29.20inside the $15 to $100 sweet spot

Price range

$8.44–$61.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

13.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #472 within Dresses. It carries 1,574 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#472in Dresses

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,574per listing

Listings tracked

429

212 products launched here in the last 12 months. 113 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

212

Successful launches

113Amazon's first-year sales bar

Average brand age

32 months