Capri Pants for Women

Shoppers searched for this 33.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

33.4M

Growth, 90 days vs prior 90

+40.8%

Conversion, latest week

0.4%

Market size, estimated

$3.2Ma year

Peak month

May13.4× the quietest month

Top search term

capri pants for women4.4M searches a year

Listings sell for $23.46 on average, from $6.58 to $54.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 250 to 500 of them. At $23.46 that is $6K to $12K a year per listing.

Average price

$23.46inside the $15 to $100 sweet spot

Price range

$6.58–$54.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

11.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #430 within Pants. It carries 3,313 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

0.7%

Average rank

#430in Pants

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

3,313per listing

Listings tracked

313

98 products launched here in the last 12 months. 75 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

98

Successful launches

75Amazon's first-year sales bar

Average brand age

24 months