Cape Coat

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

613K

Growth, 90 days vs prior 90

-58.4%

Conversion, latest week

0.4%

Market size, estimated

$60Ka year

Peak month

December9.5× the quietest month

Top search term

womens cape71K searches a year

Listings sell for $26.61 on average, from $9.86 to $67.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.61 that is $0 to $3K a year per listing.

Average price

$26.61inside the $15 to $100 sweet spot

Price range

$9.86–$67.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

6.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #279 within Scarves & Wraps. It carries 1,866 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#279in Scarves & Wraps

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,866per listing

Listings tracked

65

26 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

16Amazon's first-year sales bar

Average brand age

39 months