cape
Worth a lookShows a sweet-spot price point ($25.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.69avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Growth
Good+43.5%90-day search growth — must beat 0% to launch
Price range
Good$6.15–$142.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,055.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$325K$325K/yr · 2.9M searches
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cape is a $325K/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cape market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.9%
- Avg brand age
- 40 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
39 flat
Sellers
42
Top-5 brand share
42%
Top 20: 81%
Top-5 click share
36%
Top 20: 71%
Open market
53%
- Bosvin15%
- Avidlove11%
- Century Star6%
- ODOCARE5%
- AIHOPESTO5%
- KMBANGI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 7.5×
Top cape search terms
- cape769K/yr
- cloak514K/yr
- black cape393K/yr
- black cloak231K/yr
- capes91K/yr
- medieval cloak70K/yr
- cloak with hood women112K/yr
- hooded cloak104K/yr
- renaissance cloak51K/yr
- cloak with hood79K/yr
Top cape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties
Bosvin$9.864.3★588 rev
Century Star Cloak With Hood Men Cowl Hooded Renaissance Costume Men Medieval Cloak Post Apocalyptic Shawl Scarf Cape Shaman Medieval Costume Sash Rogue Cyberpunk Accessories Black
Century Star$20.794.3★303 rev
ODOCARE 59Inch Velvet Cloak with Hood for Men & Women Hooded Cape Cloak Unisex Halloween Witch Vampire Wizard Raven Cosplay Costume(black L)
ODOCARE$12.314.3★503 rev
Avidlove Elegant Batwing Sleeve Capelet for Women Sheer Chiffon Shawl and Wrap Lightweight Bridesmaid Cape with Irregular Hem
Avidlove$14.064.3★63 rev
Waterproof Leopard Hair Cutting Cape - 64 x 56 Salon Cape with Adjustable Neckline for Professional Stylists and Home Use
AIHOPESTO$6.154.4★1,461 rev
Newest
by launch dateAvidlove Elegant Batwing Sleeve Capelet for Women Sheer Chiffon Shawl and Wrap Lightweight Bridesmaid Cape with Irregular Hem
Avidlove$14.0663 rev
Avidlove Womens Batwing Sleeve Evening Wrap Flowy Chiffon Capelet Shawl Wedding Party Accessory Sheer Cape with Asymmetric Hemline
Avidlove$14.1063 rev
Chiffon Wedding Capelets Gift for Women - Elegant Shawls and Wraps Evening Dress Cape Cover Up Accessories
Avidlove$12.5157 rev
Joyshop Men & Kids Tunic Hooded Robe Halloween Cosplay Costume Robe Cloak Cape (Black Medium)
Joyshop$11.06794 rev
TZIISOA Men Cloak Robe Hooded Cosplay Adult Tunic Long Cape Party Costume(Z3921DBK L)
TZIISOA$11.9675 rev
Trending
90-day click momentumChiffon Wedding Capelets Gift for Women - Elegant Shawls and Wraps Evening Dress Cape Cover Up Accessories
Avidlove$12.514.1★
Avidlove Elegant Batwing Sleeve Capelet for Women Sheer Chiffon Shawl and Wrap Lightweight Bridesmaid Cape with Irregular Hem
Avidlove$14.064.3★
Colorful House Adult Renaissance Cloak Gothic Witch Cape with Hooded Medieval Halloween Capes(Green 39)
Colorful House$15.604.5★
Avidlove Womens Batwing Sleeve Evening Wrap Flowy Chiffon Capelet Shawl Wedding Party Accessory Sheer Cape with Asymmetric Hemline
Avidlove$14.104.3★
Joyshop Men & Kids Tunic Hooded Robe Halloween Cosplay Costume Robe Cloak Cape (Black Medium)
Joyshop$11.064.3★
What buyers say about cape
What buyers praise and complain about, mined from review topics.What buyers love
“a well made product true”
“Fits lots of sizes”
“Good for the money”
“It keeps you warm like a blanket”
“breathable material”
“Very comfortable”
“The chiffon is lightweight”
“Add some style to your life”
“soft material”
“as advertised”
What buyers complain about
“Shorter than expected”
“The materiall isn't the best”
“it just makes it seem lower quality”
“Sent me the wrong color”
“Material was thicker than expected”
“It's thick/heavy”
“Cheap quality and definitely not waterproof material as its advertised”
“Not very flattering”
“Looks Far More Expensive Than It Is”
“Smells terrible”
Top return reasons
Common questions
- Is cape profitable to sell on Amazon United States?
- The niche generates $325K/yr across 49 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is +43.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the cape niche?
- 39 brands and 42 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in cape?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 7.1% — above our launch gate.
- When does demand for cape peak?
- Demand peaks in Oct–Nov; the busiest month runs 7.5× the quietest.
- What does it cost to enter the cape niche?
- Listings span $6.15–$142.03; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.