Cape

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

+43.5%

Conversion, latest week

0.4%

Market size, estimated

$325Ka year

Peak month

October7.5× the quietest month

Top search term

cape769K searches a year

Listings sell for $25.69 on average, from $6.15 to $142.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $25.69 that is $6K to $13K a year per listing.

Average price

$25.69inside the $15 to $100 sweet spot

Price range

$6.15–$142.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

7.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #119 within Robes, Capes & Jackets. It carries 1,056 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#119in Robes, Capes & Jackets

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

1,056per listing

Listings tracked

49

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

9Amazon's first-year sales bar

Average brand age

40 months