Cap and Gown

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +130.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+130.5%

Conversion, latest week

1.1%

Market size, estimated

$216Ka year

Peak month

May8.4× the quietest month

Top search term

cap and gown278K searches a year

Listings sell for $18.68 on average, from $14.85 to $23.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $18.68 that is $14K to $19K a year per listing.

Average price

$18.68inside the $15 to $100 sweet spot

Price range

$14.85–$23.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$19K

Returns

4.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10,043 within Uniforms, Work & Safety. It carries 4,044 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10,043in Uniforms, Work & Safety

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,044per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months