Canvas Wax
FailDemand is soft, at -42.9% this quarter, so Canvas Wax is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $358K/yr210K searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 43 sellers
Flapen Score
Canvas Wax against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Canvas Wax is stronger. Inside it, weaker.
Market
The Canvas Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Canvas Wax 210K times last year and spent an estimated $358K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Mar–May–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $358Ka year
- Peak month
- February12.2× the quietest month
- Top search term
- otter wax43K searches a year
02 · Price
A sale here is worth $21.16.
Listings sell for $21.16 on average, from $9.13 to $45.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $21.16 that is $21K to $26K a year per listing.
- Average price
- $21.16inside the $15 to $100 sweet spot
- Price range
- $9.13–$45.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $21K–$26K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #624 within Shoe, Jewelry & Watch Accessories. It carries 1,860 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #624in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,860per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Canvas Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
43
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Brand 164%
- Brand 213%
- Brand 310%
- Brand 45%
- Brand 54%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Canvas Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, May, Dec · busiest ÷ quietest = 12.2×
Search terms
Top Canvas Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- otter wax43K/yr
- canvas wax23K/yr
- barbour wax32K/yr
- fabric wax18K/yr
- otterwax11K/yr
- filson wax10K/yr
- greenland wax11K/yr
- fjallraven wax9K/yr
- otter wax fabric wax10K/yr
- canvas wax waterproofing5K/yr
Reviews and returns
What reviews say buyers love and hate about Canvas Wax
We read the reviews and the return reasons for every product selling here.
“buy something else - hard to apply; questionable effectiveness”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Canvas Wax questions
Answered from the same tracked data.









