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Canvas Wax

Fail

Demand is soft, at -42.9% this quarter, so Canvas Wax is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$358K/yr210K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
71%top-5 click share · 7 brands · 43 sellers

Flapen Score

Canvas Wax against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Canvas Wax is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Canvas Wax 210K times last year and spent an estimated $358K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Mar–May–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
8.1%
Market size, estimated
$358Ka year
Peak month
February12.2× the quietest month
Top search term
otter wax43K searches a year

02 · Price

A sale here is worth $21.16.

Listings sell for $21.16 on average, from $9.13 to $45.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $21.16 that is $21K to $26K a year per listing.

Average price
$21.16inside the $15 to $100 sweet spot
Price range
$9.13–$45.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$26K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #624 within Shoe, Jewelry & Watch Accessories. It carries 1,860 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#624in Shoe, Jewelry & Watch Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,860per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Canvas Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

43

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Brand 164%
  • Brand 213%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Canvas Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, May, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Canvas Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • otter wax43K/yr
  • canvas wax23K/yr
  • barbour wax32K/yr
  • fabric wax18K/yr
  • otterwax11K/yr
  • filson wax10K/yr
  • greenland wax11K/yr
  • fjallraven wax9K/yr
  • otter wax fabric wax10K/yr
  • canvas wax waterproofing5K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas Wax

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Ease Of Use”
0.7%of orders come back
“buy something else - hard to apply; questionable effectiveness”
A buyer, on “Ease Of Use”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Canvas Wax questions

Answered from the same tracked data.