Canvas Wax
FailDemand is soft, at -42.9% this quarter, so Canvas Wax is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $358K/yr210K searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 43 sellers
Flapen Score
Canvas Wax against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Canvas Wax is stronger. Inside it, weaker.
Market
The Canvas Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Canvas Wax 210K times last year and spent an estimated $358K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Mar–May–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $358Ka year
- Peak month
- February12.2× the quietest month
- Top search term
- otter wax43K searches a year
02 · Price
A sale here is worth $21.16.
Listings sell for $21.16 on average, from $9.13 to $45.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $21.16 that is $21K to $26K a year per listing.
- Average price
- $21.16inside the $15 to $100 sweet spot
- Price range
- $9.13–$45.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $21K–$26K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #624 within Shoe, Jewelry & Watch Accessories. It carries 1,860 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #624in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,860per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Canvas Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Otter Wax Heavy-Duty Fabric Wax Bar | 2.25 oz | Surface Sealing Waterproofing Wax for Waxed Canvas Jackets Bags Shoes & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA
- Price
- $13.10
- Rating
- 4.6/5
- Reviews
- 4,313
- Age
- 14y ago

Otter Wax Leather Salve | 2 oz | Leather Conditioner & Cleaner | All-Natural Balm for Furniture Boots Interior Auto Seats Jackets Shoes & Bags | All-Natural & PFAS-Free | Made in Portland USA
- Price
- $9.87
- Rating
- 4.6/5
- Reviews
- 2,465
- Age
- 14y ago

Barbour Thornproof Dressing No Color One Size
- Price
- $28.74
- Rating
- 4.8/5
- Reviews
- 5,334
- Age
- 11y ago

Fjallraven - Greenland Wax 90g
- Price
- $15.61
- Rating
- 4.7/5
- Reviews
- 4,844
- Age
- 13y ago

Otter Wax Heat-Activated Fabric Dressing | 1 Pint | Meltable Waterproofing Treatment for Waxed Canvas Jackets & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA
- Price
- $30.08
- Rating
- 4.5/5
- Reviews
- 1,895
- Age
- 1y ago
Trending
estimated 90-day click momentum
Otter Wax Leather Salve | 2 oz | Leather Conditioner & Cleaner | All-Natural Balm for Furniture Boots Interior Auto Seats Jackets Shoes & Bags | All-Natural & PFAS-Free | Made in Portland USA
- Price
- $9.87
- Rating
- 4.6/5
- Reviews
- 2,465
- Age
- 14y ago

Fjallraven - Greenland Wax 90g
- Price
- $15.61
- Rating
- 4.7/5
- Reviews
- 4,844
- Age
- 13y ago

Grangers Waxed Cotton Dressing 6 fl oz Can
- Price
- $18.64
- Rating
- 4.6/5
- Reviews
- 846
- Age
- 3y ago

Otter Wax Waxed Canvas Care Kit | Waterproofing Essentials for Waxed Canvas Jackets Bags & Shoes | All-Natural & PFAS-Free Beeswax Fabric Protection | Made in Portland USA
- Price
- $39.91
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 4y ago

HappyAlley 2 Pack Wax Fabric Wax Bar(Total 4.5oz) Canvaswax Bar All Natural Waterproof Treatment for Canvas Shoes Hats Jacket Bags Durable Rain Protection All Natural Beeswax Coconut Blend
- Price
- $13.68
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch date
HappyAlley 2 Pack Wax Fabric Wax Bar(Total 4.5oz) Canvaswax Bar All Natural Waterproof Treatment for Canvas Shoes Hats Jacket Bags Durable Rain Protection All Natural Beeswax Coconut Blend
- Price
- $13.68
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

Otter Wax Heat-Activated Fabric Dressing | 1 Pint | Meltable Waterproofing Treatment for Waxed Canvas Jackets & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA
- Price
- $30.08
- Rating
- 4.5/5
- Reviews
- 1,895
- Age
- 1y ago

Otter Wax Heavy-Duty Fabric Wax Bar | 5 oz | Surface Sealing Waterproofing Wax for Waxed Canvas Jackets Bags Shoes & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA
- Price
- $20.11
- Rating
- 4.6/5
- Reviews
- 4,313
- Age
- 2y ago

Filson Oil Finish Wax - 1 fl oz
- Price
- $13.23
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 2y ago

Grangers Waxed Cotton Dressing 6 fl oz Can
- Price
- $18.64
- Rating
- 4.6/5
- Reviews
- 846
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
43
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
2%
- Otter Wax64%
- Barbour13%
- Fjällräven10%
- Cobbler's Choice Co. Finest Quality5%
- Filson4%
- HappyAlley2%
- Open — no brand owns it (1 brand, 2%)
Demand
Canvas Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, May, Dec · busiest ÷ quietest = 12.2×
Search terms
Top Canvas Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- otter wax43K/yr
- canvas wax23K/yr
- barbour wax32K/yr
- fabric wax18K/yr
- otterwax11K/yr
- filson wax10K/yr
- greenland wax11K/yr
- fjallraven wax9K/yr
- otter wax fabric wax10K/yr
- canvas wax waterproofing5K/yr
Reviews and returns
What reviews say buyers love and hate about Canvas Wax
We read the reviews and the return reasons for every product selling here.
“buy something else - hard to apply; questionable effectiveness”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Canvas Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









