Canvas Purse
FailBuyers convert on only 0.3% of searches, so Canvas Purse is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $51K/yr577K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 19%top-5 click share · 75 brands · 121 sellers
Flapen Score
Canvas Purse against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Canvas Purse is stronger. Inside it, weaker.
Market
The Canvas Purse market on Amazon at a glance
Shoppers on Amazon United States searched for Canvas Purse 577K times last year and spent an estimated $51K. The top 5 brands take 28% of clicks. Demand peaks in Apr–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 577K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $51Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- canvas purse133K searches a year
02 · Price
A sale here is worth $25.75.
Listings sell for $25.75 on average, from $8.96 to $125.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.75 that is $0 to $3K a year per listing.
- Average price
- $25.75inside the $15 to $100 sweet spot
- Price range
- $8.96–$125.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #773 within Hobo Bags. It carries 2,694 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 98%
- Out of stock, average day
- 1.9%
- Average rank
- #773in Hobo Bags
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 2,694per listing
- Listings tracked
- 124
04 · Newcomers
10 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Canvas Purse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
75 falling
Sellers
121
Top-5 brand share
28%
Top 20: 64%
Top-5 click share
19%
Top 20: 44%
Open market
67%
- Brand 16%
- Brand 26%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Canvas Purse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Canvas Purse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- canvas purse133K/yr
- canvas purses for women89K/yr
- cloth purses for women52K/yr
- canvas shoulder bag36K/yr
- canvas handbags for women25K/yr
- cloth purse27K/yr
- small canvas purse22K/yr
- canvas tote purse22K/yr
- canvas hobo bag20K/yr
- canvas handbag18K/yr
Reviews and returns
What reviews say buyers love and hate about Canvas Purse
We read the reviews and the return reasons for every product selling here.
“To big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Canvas Purse questions
Answered from the same tracked data.









