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Canvas Backpack

Fail

Buyers convert on only 0.4% of searches, so Canvas Backpack is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$173K/yr862K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
27%top-5 click share · 46 brands · 105 sellers

Flapen Score

Canvas Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Canvas Backpack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Canvas Backpack 862K times last year and spent an estimated $173K. The top 5 brands take 33% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
862K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
0.4%
Market size, estimated
$173Ka year
Peak month
August2.2× the quietest month
Top search term
canvas backpack353K searches a year

02 · Price

A sale here is worth $48.90.

Listings sell for $48.90 on average, from $18.75 to $224.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $48.90 that is $0 to $5K a year per listing.

Average price
$48.90inside the $15 to $100 sweet spot
Price range
$18.75–$224.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #503 within Backpacks. It carries 2,980 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#503in Backpacks
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,980per listing
Listings tracked
61

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Canvas Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

105

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

27%

Top 20: 61%

Open market

63%

  • Brand 113%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Canvas Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Canvas Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas backpack353K/yr
  • vintage backpack103K/yr
  • waxed canvas backpack66K/yr
  • canvas backpack for men59K/yr
  • rucksack backpack55K/yr
  • military rucksack31K/yr
  • bushcraft backpack34K/yr
  • army rucksack18K/yr
  • canvas rucksack16K/yr
  • backpack canvas16K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas Backpack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Canvas Backpack questions

Answered from the same tracked data.